Will Goulding

Lead, Marketing Operations, Commercial Strategy & Operations Astellas Pharmaceuticals

Will has over 20 years’ experience within the pharmaceutical industry in a variety of Sales and Marketing starting his career as a sales representative and progressing to work in Affiliate, Global and regional commercial teams, currently working as a senior leader in the Astellas Established Markets Regional Commercial team. Will has a passion for understanding product launches within the pharmaceutical industry. He has launched a variety of products across many therapy areas such as Cardiovascular, Diabetes, Osteoarthritis, Anti-infectives, Respiratory, Prostate Cancer and most recently Bladder Cancer. Will has a broad marketing experience and brings a dynamic approach to strategic thinking and operational execution. He has been a member of the Chartered Institute of Marketing (CIM) for 11 years and has been a CIM Chartered Marketer for the last 6 years

Pharma Launch Excellence Summit Main Conference Day 1: Tuesday 2nd December

10:00 AM Morning Panel Discussion: Optimising Launches in an Unpredictable World - Lessons, Levers, and Regional Strategy

Launch leaders know that no two launches are alike – yet too many organisations move from one launch to the next without pausing to extract lessons that could improve performance. With external pressures mounting, from shifting access landscapes to global pricing reforms, optimising launch strategy within the first six months is critical. This panel will explore how companies can embed continuous learning, allocate investment wisely, and adapt strategy across geographies and product types to maximise launch outcomes.

Embedding launch optimisation reviews to capture learnings and course-correct early.

Shaping regional investment strategies based on therapy type, company scale, and market dynamics.

Building organisational memory and operational models that accelerate future launches.

Using the learnings from wave 1 country launches to maximise the chance of success for countries launching later in the launch sequence

Check out the incredible speaker line-up to see who will be joining Will.

Download The Latest Agenda

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