Europe’s First Forum Dedicated To Elevating Standards in Sustainable, Inclusive & Accessible Marketing, Media and Advertising

3 - 4 dECEMBER |  Marriott Hotel Regents Park, London, UK

Clarice Metzger

Strategy Director Revolt London

Clarice is a Sierra-Leonean American strategist and builder dedicated to authentic representation, inclusive practices, and curating intentional, impactful spaces. She’s currently a Strategy Director at Revolt, part of Anthesis, where she empowers companies to achieve sustainable growth through inclusive strategies and purpose-driven brand initiatives. She has worked with a variety of brands, including L’Oréal Group, The Ordinary, Rockstar Energy, Red Rock Deli and others. Her work in inclusive marketing with L’Oréal recently earned a Gold Brandon Hall Group Award in Learning and Development. Before joining Revolt, Clarice earned her MBA from Bayes Business School (formerly Cass) and gained valuable experience in agency, tech, venture capital, and media.

Conference Day One - Tuesday 3rd December

1:45 PM Panel Discussion: Woke Brands? Navigating Corporate Social Responsibility & Brand Safety on Social Media

As brands are increasingly called upon to engage in social and political discourse, balancing corporate social responsibility (CSR) with brand safety on social media has become crucial. This session will provide marketing, media, and advertising professionals with strategies to navigate controversial issues, calls to action and potential backlash.

  • Understanding the principles of CSR and their importance in contemporary branding on social media.
  • Strategies for brands to authentically engage with social issues without appearing performative or insincere.
  • Implementing measures to safeguard your brand from association with harmful or inappropriate content.
  • Best practices for crisis management, addressing backlash and maintaining brand integrity during social media crises.
  • Tools and metrics for assessing the effectiveness and impact of your CSR initiatives on social media.

Check out the incredible speaker line-up to see who will be joining Clarice.

Download The Latest Agenda