Brian Perlstein

The process of digital transformation is never easy, it requires strong leadership to drive change and create a culture that embraces innovation. Resistance to change can also be a major hurdle to overcome so it is

essential that you communicate your visions for ‘why’, and ‘how’ the new digital tools will enhance the user experience. Join this session to understand how to:

• Develop a vision for change and clearly articulate the benefits for your business and workforce

• Create a culture of innovation and experimentation which embraces failures as a learning opportunity

• Manage conflict and resistance to change through listening to concerns and addressing objections

• Establish clear performance metrics and benchmarks to evaluate and measure success