Jeff Sakasegawa

Trust and Safety Architect Persona

Jeff Sakasegawa is Persona's Trust & Safety Architect, boasting over fifteen years of extensive experience in the Trust & Safety domain. With a rich professional background that spans renowned companies such as Google, Facebook, Square, and Sift, he has established himself as an authority in Risk Management and Compliance matters. Jeff's expertise is not only shaped by his role as a consultant and product evangelist at Persona but is also firmly rooted in his operational journey as an individual contributor, people manager, and functional lead.

Conference Day One - Tuesday 24th March 2026

11:10 AM Panel Discussion: Effective Age Verification: Building User-Centric, Compliant Identity Systems

This panel examines the realities of identity verification at scale - where compliance, privacy, and user experience challenges collide. Senior leaders will share how they’re navigating their regulatory requirements, while building tailored verification models that reflect the distinct risks and needs of different platforms and use cases. Moving beyond binary age thresholds to nuanced, context-driven verification approaches

Building adaptable verification pathways that serve distinct use cases (social, commerce, content) without duplicating risk
Navigating global regulatory landscapes and anticipating the direction of travel
Reconciling identification verification with GDPR and minimisation principles - limiting data exposure and processing
Exploring new identity models that could redefine the balance between compliance and usability

Check out the incredible speaker line-up to see who will be joining Jeff.

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