New York Times Director of Mobile Marketing Scott Stanchak discusses mobile technology, content, marketing and plans for the year ahead.
Having the ability to reach consumers based on their location and using that information to your fullest advantage is something that most brands are in the process of figuring out. As Head of Mobile Business Solutions at Fiat Chrysler Automobile (FCA), Jason Butki sees significant opportunity in providing such content to the user on his or her own terms.
Widespread unemployment. Growing income equality. Poor quality of life. This is the brave new world that Julia Kirby, Editor at Large of the Harvard Business Review and Thomas H. Davenport, Professor of IT & Management at Babson College and Research Fellow at MIT, have been contemplating as they research their upcoming book, which will address the impacts of technology on the workforce.