28 - 30 April, 2019
Sheraton Centre Toronto Hotel, Toronto, ON
David Corrigan, Vice President Products, Customer Insights at Informatica
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David Corrigan


Vice President Products, Customer Insights
Informatica

Check out the incredible speaker line-up to see who will be joining David.

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Day 1: Sunday, April 28th

Sunday, April 28th, 2019


12:30 PM How to Build a Modern Data Foundation

Marketing & business leaders are driving sweeping digital transformation strategies, including initiatives such as next best experience, personalization, omni-channel customer experience, and compliance with customer-centric regulations such as GDPR and CCPA. The common denominator to all of those initiatives is having a solid data foundation and a Customer 360. Most organizations have tons of customer information residing across many systems and silos, but customer profiles tend to be less than 20% complete and lack insights from unstructured data including web chats and emails. Getting to 100% doesn’t happen with traditional matching capabilities or from raw data in a lake. It requires modern capabilities including Machine Learning, Natural Language Processing, graph visualization and more to take full advantage of all data.

 In this keynote session, David Corrigan, VP Products, Customer Insights at Informatica (former CEO at AllSight), will share a framework for how to build an intelligent Customer 360 and give examples of how enterprises are acting on complete 360 views of their customers.