21 - 22 October, 2019
Roda Al Bustan, Dubai, UAE

Conference Day Two: Tuesday, 22 October 2019

9:00 am - 9:30 am Registration, welcome refreshments and networking

9:30 am - 9:35 am Welcome speech by the conference Chair

Tangible and intangible cultural heritage is a precious legacy that is shared by all communities across national borders. Increasingly, a great number of cultural heritage properties are in danger of destruction and loss. Their restoration is tremendously difficult, making their preservation all the more urgent and important. Hence, it is important to utilise the world-class preservation skills by relevant local institutions, to enable the protection of cultural heritage.

9:35 am - 10:00 am OPENING KEYNOTE ADDRESS: BEST PRACTICES OF HERITAGE PRESERVATION - Stellar example of preservation of Hoi An Ancient Town, a “World Heritage site”

Hoi An Ancient Town is an exceptionally well-preserved trading port in Southeast Asia between the 16th and 17th centuries. It is also an outstanding material manifestation of the fusion of cultures over time, considered as a living museum of architecture and urban lifestyle. This case study session will discuss how these extraordinary preservation and restoration practices can be implemented in other heritage sites as well.

Mr. Pham Phu Ngoc, Vice Director at Hoi An Center for Cultural Heritage Management and preservation, Vietnam

Mr. Pham Phu Ngoc

Vice Director
Hoi An Center for Cultural Heritage Management and preservation, Vietnam

10:00 am - 10:30 am INTERNATIONAL CASE STUDY: Conservation and building of the Petra UNESCO World Heritage site

The site is faced with a numerous threats, including collapse of ancient structures, erosion from flooding and improper restoration of ancient structures as well as the threat of unsustainable tourism. Chief Commissioner of Petra Regional Authority, Dr. Suleiman Farajat, will give an insight on critical steps taken to restore “The Lost City of Petra” and plans underway for the development of the new Petra museum.

Mr. Suleiman Farajat, Chief Commissioner at Petra Development and Tourism Region Authority, Jordan

Mr. Suleiman Farajat

Chief Commissioner
Petra Development and Tourism Region Authority, Jordan

10:30 am - 11:00 am SPONSOR SESSION Using today’s technology to preserve the past

Whether it is visible in historical temples, ancient statues, or paintings by the great masters, cultural heritage must be preserved. But maintaining historical art treasures is not solely the responsibility of restorers – this task calls for research and the high-tech solutions it can provide. This session will discuss on how digital technologies offer new modern tools for cultural heritage preservation; they also play a leading role about key issues as providing access, interaction and sharing knowledge.

11:00 am - 11:30 am Refreshments & networking

The New Era Cultural Tourism – Creating end-to-end visitor experience
How do visitor experience and technology fit in the context of heritage and cultural tourism? What is the role of technology in enhancing the visitor experience and how can it enhance heritage identity and help visitors connect with heritage and cultural sites?

11:30 am - 12:00 pm PROJECT INSIGHT INDUSTRIAL HERITAGE POTENTIAL IN THE GCC - Making the past work for our future

Saudi Society for the Preservation of Industrial Heritage has been dedicating significant investments into raising awareness of cultural landmarks associated with industrial sites within oil and gas, water supply, minerals, gold, transport, cement and concrete sectors. These are all the efforts to preserve, document and enhance selected heritage sites throughout the nation. Dr Miles Oglethorpe, a board member of The International Committee for the Conservation of the Industrial Heritage, is working closely with the Saudi authorities to transform the Trans-Arabian Pipeline (Tapline) and Hijaz railway into cultural projects. This session
showcases some of the world’s best case studies of industrial heritage development, learning that could be replicated in the Middle East and explains how disruptive technology is able to help industrial heritage optimization.

Dr. Miles Oglethorpe, President at The International Committee on the Conservation of the Industrial Heritage (TICCIH), Scotland, UK

Dr. Miles Oglethorpe

The International Committee on the Conservation of the Industrial Heritage (TICCIH), Scotland, UK

12:00 pm - 12:30 pm SPONSOR SESSION: Enabling co-creation and visitor engagement through AR/VR, AI and tech integration

The looming potential of AR and VR technologies lies in the enterprise with capabilities that could potentially reshape business processes. AR/VR, immersive technologies, tech integration in the museums and cultural-heritage sites will help accelerate the coalescence of visitors and users with device-powered experience of the world. The consumer world waits for the dominant AR and VR players to emerge so that the enterprises can fast-track adoption and begin the process of fundamentally driving innovation.

  • New tools and tech to improve digital access across its heritage and cultural sites and activities
  • Software designed specifically to provide and support the visitor’s mobile experiences
  • Combined with facial recognition, the industry offers a seamless and non-intrusive visitor identification solution
  • Unique visitor experiences, such as using cutting-edge augmented reality
  • Improved mechanism from which to better support services, such as a centralised, shareable, and collaborative databases

12:30 pm - 1:00 pm PANEL DISCUSSION: Incorporating analytics, design thinking, creative and business planning to drive visitors to heritage sites

This session will highlight the state-of-the-art solutions and current trends related to the application of new technologies, methodologies and techniques in the cultural heritage domain.

  • Accessing cultural heritage through digital infrastructures
  • Challenges in the development and implementation of digitisation strategies for cultural heritage
  • Policies on digitisation of intangible cultural heritage
  • Embracing digital solutions for cultural heritage promotion and preservation

Choo Soon Heng Jervais, Deputy Director at National Museum of Singapore, Singapore

Choo Soon Heng Jervais

Deputy Director
National Museum of Singapore, Singapore

Shaun Killa, Partner at Killa design, UAE

Shaun Killa

Killa design, UAE

1:00 pm - 2:00 pm Networking lunch


2:00 pm - 2:45 pm PANEL DISCUSSION: Understanding the meaning of innovative architecture in cultural tourism context

Discussion by the region’s leading architects, designers and consultants on key innovations in planning and design of museums and cultural sites.

  • Using design to convey a clear sense of museum’s contents and offerings
  • Personal welcome vs wow factor?
  • How traditional materials can be used to fit in the new design trends
  • Modern techniques in major expansion and renovation of the museum

Farah Zadah Al Kurdi, Built Environment Sector Leader at Mott MacDonald

Farah Zadah Al Kurdi

Built Environment Sector Leader
Mott MacDonald

2:45 pm - 3:30 pm THINK TANK Creating Sustainable Tourism standards at Culture heritage sites

Olof Atladottir, Director - Destination Marketing at The Red Sea Development Company

Olof Atladottir

Director - Destination Marketing
The Red Sea Development Company

3:30 pm - 3:30 pm Closing remarks and end of conference