The #1 CX Forum in Australia
Experience the Most Valuable Gathering Across The
Entire Customer Experience Ecosystem
August 4-5, 2026
| Melbourne
Event Statistics
500+
CX
Leaders
50+
Expert Speakers
20+
Hours of Content
12
Hours of Networking
3
Insightful
Streams
#1
CX
Forum
Welcome to The Customer Show Exec Forum
2026: Bigger & Better Than Ever Before
Customer experience is no longer just a buzzword – it’s the driving force behind business growth and a competitive edge and in 2026, The Customer Show is taking things even further. We’re bringing the EXEC FORUM back to Melbourne with even more interactive sessions, richer conversations and practical insights to help you build trust, deliver seamless experiences and create the kind of value that keeps customers coming back.
Next year’s edition amps up connection and collaboration with more opportunities for face-time through expanded roundtables, VIP experiences, speed networking and 1-2-1 meetings. You’ll also find a more immersive exhibition floor and a bigger, more impactful Exec-led conference - including keynotes and dedicated streams in Customer Experience Transformation, Customer Insights and our new Contact Centre Transformation stream. And, of course, the return of The Exec After Party and a fun social wrap-up to end Day 1 on a high.
If you're ready to level up your CX game, exceed expectations and outsmart the competition, The Customer Show Exec Forum 2026 is where you need to be.
Join us on August 4–5, 2026 in Melbourne.
MEET THE ADVISORY BOARD
HEATH WALKER
Director Marketing,
GM Australia & New Zealand
General Motors
ANDREW HARRISON
Head of Customer Experience and Go-to-Market
NAB
KIERAN BOYCE
General Manager Operations
Woolworths Marketplus
JAIMI FARREY
Group Senior Loyalty and CRM Manager
Hanes Brands Australasia
CHRISTOPHER CRAMOND
General Manager, Member Strategy, Product & Experience
Aware Super
JASMYNE MUNRO
Head of CX
Lake Macquarie City
Industry Interviews with 2025 Chairman Jason Smith
Our Industry Interview Series serves up bite-sized convos with CX legends who are shaping the future of customer experience. The Customer Show Exec Forum Chairman, Jason F Smith, is kicking things off with Kieran Boyce, General Manager - Operations, Woolworths MarketPlus. Go on, hit play - you know you want to.
Become a Sponsor
Big Changes. Bigger Opportunities.
A TRUSTED BRAND
With leading companies already on board, position your brand alongside key industry players, engage with influential CX decision-makers and gain a competitive edge in the evolving CX space.
MORE TIME WITH
REAL BUYERS
This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.
A PURE CUSTOMER EXPERIENCE FOCUS
No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.
MEANINGFUL EXPERIENCES
Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees.
From Trends to Transformation
The Impact of AI on Customer Service
Over the years, Intercom - a proud sponsor of The Customer Show Exec Forum 2025 - has closely tracked the steady evolution of customer service. But what we’re seeing now with AI isn’t just another trend. It’s a complete shift in how support teams operate, how businesses deliver value and how customers experience service.
We’ve entered an AI-first era - one that’s fundamentally changed the playing field for CX leaders. This isn’t about incremental improvement; it’s about rethinking how we work, what we measure, and how we lead.
This report explores the impact of AI on customer service and what it takes to adapt and thrive in this new environment - from smarter operations to personalised support at scale.
Testimonials
An excellent opportunity to learn from CX leaders across industries. The agenda covered AI, data and customer journey strategies with real-world insights...A must-attend event for anyone shaping the future of CX.
The Customer Show is Australia’s #1 event to get the latest and greatest on CX insights and practice.
The event brought together a vibrant community of CX leaders and innovators, all committed to elevating the client experience...The conversations were rich, the audience was engaged, and the forum truly reflected the future-forward spirit of our industry.
