Event Statistics

500+

CX
Leaders

50+

Expert Speakers

20+

Hours of Content

12

Hours of Networking

3

Insightful
Streams

#1

CX
Forum

Welcome to The Customer Show Exec Forum
2026: Bigger & Better Than Ever Before

Customer experience is no longer just a buzzword – it’s the driving force behind business growth and a competitive edge and in 2026, The Customer Show is taking things even further. We’re bringing the EXEC FORUM back to Melbourne with even more interactive sessions, richer conversations and practical insights to help you build trust, deliver seamless experiences and create the kind of value that keeps customers coming back.

Next year’s edition amps up connection and collaboration with more opportunities for face-time through expanded roundtables, VIP experiences, speed networking and 1-2-1 meetings. You’ll also find a more immersive exhibition floor and a bigger, more impactful Exec-led conference - including keynotes and dedicated streams in Customer Experience Transformation, Customer Insights and our new Contact Centre Transformation stream. And, of course, the return of The Exec After Party and a fun social wrap-up to end Day 1 on a high.

If you're ready to level up your CX game, exceed expectations and outsmart the competition, The Customer Show Exec Forum 2026 is where you need to be.

Join us on August 4–5, 2026 in Melbourne.

MEET THE ADVISORY BOARD

speaker name

HEATH WALKER

Director Marketing,
GM Australia & New Zealand

General Motors

speaker name

ANDREW HARRISON

Head of Customer Experience and Go-to-Market

NAB

speaker name

KIERAN BOYCE

General Manager Operations

Woolworths Marketplus

speaker name

JAIMI FARREY

Group Senior Loyalty and CRM Manager

Hanes Brands Australasia

speaker name

CHRISTOPHER CRAMOND

General Manager, Member Strategy, Product & Experience

Aware Super

speaker name

JASMYNE MUNRO

Head of CX

Lake Macquarie City

Become a Sponsor
Big Changes. Bigger Opportunities.

A TRUSTED BRAND

With leading companies already on board, position your brand alongside key industry players, engage with influential CX decision-makers and gain a competitive edge in the evolving CX space.

 MORE TIME WITH
REAL BUYERS

This year, we’re limiting ourselves to only 25 booths, making it more exclusive and impactful for the brands that join us. Fewer exhibitors mean more quality time with senior CX executives and decision-makers from Australia’s leading companies.

A PURE CUSTOMER EXPERIENCE FOCUS

No distractions. The event is dedicated entirely to CX, with a carefully curated agenda focused on high-level conversations that matter most for business growth.

MEANINGFUL EXPERIENCES

Experience is the foundation for meaningful relationships, so we’re doubling up on networking activities, interactive sessions and experiential activations to drive impact for you and the attendees.

From Trends to Transformation
The Impact of AI on Customer Service

Over the years, Intercom - a proud sponsor of The Customer Show Exec Forum 2025 - has closely tracked the steady evolution of customer service. But what we’re seeing now with AI isn’t just another trend. It’s a complete shift in how support teams operate, how businesses deliver value and how customers experience service.

We’ve entered an AI-first era - one that’s fundamentally changed the playing field for CX leaders. This isn’t about incremental improvement; it’s about rethinking how we work, what we measure, and how we lead.

This report explores the impact of AI on customer service and what it takes to adapt and thrive in this new environment - from smarter operations to personalised support at scale.

Here's what our attendees had to say:

Shirley Vella

Executive Director Human Resources

SPV Consulting

Attending The Customer Show has provided valuable insights and knowledge on the latest trends, techniques, and best practices in customer service and experience. It's a chance to connect with other professionals in the industry, share ideas, and learn from one another. Overall, The Customer Show was a fantastic event which I gained new insights and knowledge, and build valuable connections with other professionals.

Taimoor Khan

Head of CX

Madpaws

As a senior leader I am skeptical of the time I spend at conferences, The Customer Show by far gave me the best ROI on my time spent there.

Yvette Mihelic

Director Customer Experience

John Holland

Attending The Customer Show provided CX professionals the opportunity to engage, learn and explore current and future CX advancements across industry and sector. It was informative, insightful and fun. Being able to 'choose your own adventure' across the different content streams, while speaking with potential partners provided an opportunity to ensure my experience was personalised and contextualised to my needs.

The Most Senior & Influential Voices
Meet the speakers who took the stage in 2025