Developing Your Coherent Branding and Marketing Strategy in Esports

Developing Your Coherent Branding and Marketing Strategy in Esports

Walter Wang, Director of Esports, HTC presented on 

  • The HTC experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Working with influencers to maximize your return on investment?

Download the presentation slides and leanr why a non-endemic brand like HTC is investing in esports.


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