David Zammit

Head of Wealth Management Distribution Citi

Conference Day Two: Thursday, 5th November 2020

Tuesday, May 12th, 2020

1:40 PM CITI CASE STUDY: Traditional Bank v Branchless Bank: How to Provide Same Quality Customer Experience and Sell the Same Amount of Financial Products?

It is common knowledge that branch network produce many costs, but not necessary enough profit. Citi Bank redefined their strategy and found an alternative for their physical branch network. Hear how they went completely online while still securing an option for face-to-face conversation through their wealth hubs.

In this session learn:
  • What are the benefits and challenges of branchless banking?
  • How to offer face-to-face interaction with customers without a branch network?
  • How to maintain recognition on the market without expanded branch network?

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda