Ada Mockute Jaime

Player attention is scattered, acquisition costs are rising, and loyalty is harder to hold onto than ever. The audiences that matter are no longer sitting on brand channels—they're forming around creators and communities.

Ada at Nordcurrent shares how her team identifies high-potential creators through social listening, nurtures them into community leaders, and builds scalable ecosystems that extend beyond the game. Through tailored incentives, creator-driven activations, and cross-platform content loops, these communities drive sustained engagement and can generate 2–3 million organic views in a single weekend.

• Identifying high-potential creators using social listening tools and engagement signals rather than vanity metrics

• Designing incentive systems that motivate creators through rewards, recognition, and long-term growth opportunities

• Building cross-platform content loops that connect players, creators, and social channels to sustain ongoing engagement