Ed Badcock

Associate Director of Player Engagement Zenimax Online Studios

Conference Day 1 – 8th September 2026

9:00 AM Opening Panel Discussion – From First Impression to Lifelong Player: How Publishing, Marketing, and Community Shape the Journey

See how accomplished studio leaders are approaching publishing, marketing, and community engagement strategies to collectively define the player experience and ultimately influence long term retention. As topic specialists, the panellists will discuss the tried-and-true methods that keep their studios agile in an ever-evolving market such as:

Strengthening player attraction by aligning brand and marketing with audience expectations.
Implementing publishing strategies driven by player data and developer collaboration.
Building lasting loyalty by engaging communities in real time and feeding insights back into development.

Check out the incredible speaker line-up to see who will be joining Ed.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk