Maciej Jałowiec

Principal Product Manager Tencent

Conference Day 1 – 8th September 2026

Marketing and publishing teams are under pressure as more games launch daily, audiences fragment, and smaller teams must stay agile while tracking fast‑moving trends. Maciej Jałowiec, a Principal Product Manager at Tencent Games, will showcase how Tencent is:
- Leveraging LLMs to read and summarise data from traditional press, Steam news and Steam reviews, and other sources to present complete pictures of how games are launched in today’s market.
- Assessing potential next steps regarding how they can use their tools and strategies to collate market learnings, anticipate trends, and build AI-powered drafts of go-to-market and post-launch LiveOps plans.
- Using their proprietary solution, as shown in live demo.

Check out the incredible speaker line-up to see who will be joining Maciej.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk