Paulina Shepanic

This panel explores practical strategies for strengthening collaboration between publishing and development teams, addressing challenges shared by both AAA studios and indie creators. Panellists will discuss how to identify mutually beneficial touchpoints, align around shared goals, and use data driven insights to guide decision making throughout a project’s lifecycle, highlighting:

• Strengthening alignment by using player insights to create shared objectives across publishing and development teams.
• Improving workflow efficiency by establishing proactive communication habits that reduce last‑minute challenges.
• Enhancing cross‑team cohesion so that publishers understand a game’s true marketable features, and developers know what players are looking for in their games based on market research.

This panel brings together industry veterans to explore what it truly takes to maintain long term success in a fast moving and highly competitive games market. Speakers will examine how studios can stay resilient amid economic shifts, keep players engaged over time, and adapt to emerging trends such as user generated content. Attendees will gain practical insights into:

• Finding the balance in listening to the player voice and following core business strategies, while navigating competitive pressure.
• Homing in on the marketing KPIs that identify revenue growth opportunities.
• Leveraging engaging IP to shape identifiable brand narratives in and outside the game.