Pierre Miazga

This panel explores practical strategies for strengthening collaboration between publishing and development teams, addressing challenges shared by both AAA studios and indie creators. Panellists will discuss how to identify mutually beneficial touchpoints, align around shared goals, and use data driven insights to guide decision making throughout a project’s lifecycle, highlighting:

• Strengthening alignment by using player insights to create shared objectives across publishing and development teams.
• Improving workflow efficiency by establishing proactive communication habits that reduce last‑minute challenges.
• Enhancing cross‑team cohesion so that publishers understand a game’s true marketable features, and developers know what players are looking for in their games based on market research.

During this use-case led session, Pierre Miazga, a Studio Marketing and Communications Director at Ubisoft, will share how moving from the publishing headquarters to the studio floor transformed his approach to integrating the player voice throughout development. Drawing on the journey of the Assassin’s Creed franchise, he will illustrate how player insights shaped brand identity, informed key creative decisions, and influenced how audiences ultimately responded. Pierre will outline how he and his teams work on:

• Amplifying player perspectives by embedding audience insights into early development to guide creative and strategic decisions.
• Listening to player feedback, while filtering out the noise, in a way that allows them to stay true to their brand IP and storyline.
• Applying the logic of ‘game positioning’ to strategy for the sake of game and brand longevity.