Rafn Herlufsen

• Join in to hear experts expand upon how community data can inform strategic decisions based on gamer interests and lean into how leading studios are proving community value, beyond just revenue. Panellists will discuss best practices for enhancing player interactions, ensuring community satisfaction tracking and interpreting metrics by:
  • Identifying key community metrics that matter most for engagement.
  • Translating data insights into actionable improvements or additions to community strategies.
  • Refining community management approaches based on measurable outcomes.
  
  

This panel explores practical strategies for strengthening collaboration between publishing and development teams, addressing challenges shared by both AAA studios and indie creators. Panellists will discuss how to identify mutually beneficial touchpoints, align around shared goals, and use data driven insights to guide decision making throughout a project’s lifecycle, highlighting:

• Strengthening alignment by using player insights to create shared objectives across publishing and development teams.
• Improving workflow efficiency by establishing proactive communication habits that reduce last‑minute challenges.
• Enhancing cross‑team cohesion so that publishers understand a game’s true marketable features, and developers know what players are looking for in their games based on market research.