Ryan Lighton

Supercell’s creator ecosystem is one of the largest and most influential in the world, with more than 100,000 active creators driving meaningful business impact while strengthening authentic relationships with players. In this session, Ryan Lighton, Head of Community at Supercell, will share real examples from their decade long creator journey across titles like Brawl Stars, Clash Royale, Hay Day, Moco, Squad Busters, and Clash of Clans highlighting how the programme evolved, what they learned, and how creator partnerships became a core pillar of Supercell’s publishing strategy. Attendees will gain a rare inside look at how a creator programme can scale sustainably without losing its soul by:

• Building long term creator relationships that feel authentic and mutually beneficial.
• Leveraging creator ecosystems to drive measurable business impact across multiple titles.
• Applying real lessons from Supercell’s decade of creator programme evolution to strengthen your own community strategy.