24 - 25 June 2026 | Poland

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Genka Gulenova-Yaneva

Transformation Manager Gameloft

Conference Day 1

4:15 PM PANEL DISCUSSION: Ship or Slip: Turning Production Processes into a Business Strategy to Crush Bottlenecks

Modern game production must evolve from task coordination into a true business strategy to avoid cross-discipline bottlenecks, ensuring games are delivered on time and on budget. As teams scale, production heads are increasingly required to manage technologists and creatives who work, communicate, and prioritise very differently.

Join this discussion as we focus on how production can fluently translate goals, constraints, and priorities across departments, aligning teams that speak very different professional languages. Panellists will examine how to manage engineering, creative, and support functions without forcing a one-size-fits-all approach, while still driving shared outcomes and accountability through dotted-line management structures.

Rather than focusing solely on shipping a single title, this session emphasises repeatable processes, sustainable workflows, and production as a business function within mass game development. Attendees will gain insight into how to run technology-driven production with business discipline, without stifling creativity and how to build communication and management practices that prevent bottlenecks.

Key discussion themes include:

Managing cross-discipline teams as a business strategy
Avoiding bottlenecks through process, not micromanagement
Driving alignment and accountability across dotted-line structures

Check out the incredible speaker line-up to see who will be joining Genka.

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