24 - 25 June 2026 | Poland

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Natalia Agafonova

Executive Producer Bohemia Interactive

Conference Day 1

10:45 AM INTERACTIVE CASE STUDY AND OPEN DISCUSSION: Restarting a Franchise: Product, People and Process in the Age of New Technology

Question: How do you reboot a beloved franchise on entirely new technology when most of the team is new, legacy processes no longer scale, and expectations from players and shareholders are higher than ever?

In this session, Natalia Agafonova, Executive Producer at Bohemia Interactive, uses Arma Reforger as a case study to explore one of the most complex challenges in modern game development: rebuilding a franchise while simultaneously reinventing the way you make games.

At Bohemia, the journey began with a clear product vision which establishing the core identity of Arma as an authentic, multiplayer military sandbox. Translating that vision to a new generation of developers required fast-failing prototypes, iterative sprints, and ongoing alignment. Along the way, the team encountered challenges including engine limitations that required rework and new developers interpreting franchise concepts differently,

Following this case study example, the session becomes an interactive discussion, where delegates will form small groups to share experiences on how product, people, and process challenges shape franchise restarts in their own studios.

Check out the incredible speaker line-up to see who will be joining Natalia.

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