AI has quite literally been a game changer for the gaming industry. Developers are benefitting from AI technologies before the games are released into markets across the globe, and once games are being played, AI is playing an increasing role in community management and support. This report focusses on the transformative impact of AI on three key functions within game development: Quality Assurance, Localization and Player Community and Support.

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• The utilisation of AI technologies in game development, from revolutionising processes and enhancing efficiency.
• The evolution and integration of AI through case studies from Europe, North America and APAC.
• The regulations governing AI integration across different regions.

Through comprehensive analysis and case studies, this report explores the ever-evolving landscape of the post-game development cycle, each function's interaction with AI and how it is shaping its present and future trajectories. 

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Evgeny Kolev, Quality Assurance (QA) Manager at SEGA Sofia, he shares his unique insights into the evolving landscape of quality assurance practices.

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• The increasing integration of artificial intelligence and automation technologies.
• The significance of effective communication and collaboration between teams.
• The challenges and opportunities ahead as the industry continues to innovate and adapt to changing technological and consumer demands.
  

This interview provides first-hand insights into how those in Quality Assurance are not just adapting to change but staying ahead of the curve to build their voice, bring back actionable change and include their contributions throughout the game development journey.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Katerina Florinskaya, Head of Localization, Strikerz, she shares his unique insights into the evolving landscape of localization practices.

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• The potential benefits and limitations of AI, particularly in maintaining the human element crucial for accurate interpretation across cultures.
• The need for quick responses from Localization teams and the challenges and opportunities in areas such as market segmentation.
• The evolving market dynamics in the industry, including potential segmentation and the implications for both lower-cost and premium tiers.

This interview provides first-hand insights into how those in Localization are not just adapting to change but staying ahead of the curve.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. To gain insights into these developments, we interviewed three key personas in the post-game development cycle.

In this exclusive interview Jana Csanyi, Community Management Lead, Pixel Federation, she shares his unique insights into the evolving landscape player community and support practices.

Download this interview to learn more about:

• Trends in Player Community and Support: learn about the evolving demands of players for personalised assistance and the role of AI technologies.
• User Experience: explore how accessibility considerations and innovation intersect in the quest to deliver high-quality gaming experiences.
• Maintaining Work-Life Balance: discover effective strategies for promoting well-being and productivity.

This interview provides first-hand insights into how those in Player Community and Support are not just adapting to change but staying ahead of the curve to build their voice, create actionable change and ultimately enhance every player’s gaming experience.

With ‘quiet quitting’ becoming more prominent and outsourcing on the rise, it has never been more important for the gaming industry to successfully navigate these changes, to avoid high staff turnover, employee burnout and loss of company identity.

Ahead of the upcoming Game Quality Forum Global 2024, we were joined by Cheryl Platz, Director of User Experience, Player Platform, Riot Games and Mike Kim, Localisation Director, Kong Studios, Inc., as they share their experience navigating the industry’s shift to outsourcing and the changing employee environment. In this interview Cheryl and Mike, explore top solutions, key success metrics and future goals, to help you remain competitive in the market, retain your workforce and improve employee satisfaction.

Read more to discover:

• How the shifting employee environment and the move to outsourcing is affecting Riot Games and Kong Studios Inc.
• The greatest challenges with the shift to outsourcing and the changing employee environment, and the solutions utilised to navigate these challenges
• The KPIs used to measure the impact of these solutions
• Predictions for outsourcing and the employee environment in the future

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Developments in artificial intelligence (AI) and machine learning (ML) applications in gaming have led to less reliance on manual input, changing the way that games are developed. Studios must now decide when and where it makes the most sense to use AI/ML. They need to consider whether it would be easier and better financially for a human to manually complete a low level and repetitive task, which could result in longer project leads and employee disengagement. Or whether it would be best for AI/ML to do this task, leaving humans more time to focus on tasks which require their input for nuanced decision-making.

As the gaming industry tries to find this “sweet spot” between AI/ML and human input, we provide insights from David King, Director of Technology at Electronic Arts (EA) and Adrian Maroiu, Automation Architect at DICE, about how they balance AI/ML and human input. This commentary will provide exclusive insights to help you achieve maximum value, ROI and employee satisfaction.

Read more to discover:

• What is the ‘sweet spot’ and why is it important?
• The challenges of finding the ‘sweet spot'
• Top approaches to finding the ‘sweet spot’
  

Download the full report here >>>