Case Study | AI in Localization: How Belka Games Operationalised Culturalisation at Scale - Lessons in Process, Governance, and Human-AI Collaboration

Case Study | AI in Localization: How Belka Games Operationalised Culturalisation at Scale - Lessons in Process, Governance, and Human-AI Collaboration

Studios are moving faster than ever, and when deadlines are tight, cultural missteps can slip through the cracks. A single mistake can spark player backlash, derail a feature, or trigger a messy last-minute rewrite.

That’s exactly why Denis Ivanov, Project Manager at UAB Belka Games LT, decided to rethink how cultural guidance fits into everyday development. His solution? Build an AI-powered Culturalisation Assistant right into the team’s Slack channel – giving anyone working on content instant, dependable answers without waiting on reviews or chasing experts.

What started as a simple idea quickly became something much bigger: a smarter, faster way for teams to create content that feels respectful, informed, and player-ready from the start.

Download the case study to learn more about:

  • 🧠 Instant cultural clarity: An AI assistant trained on 95+ internal culturalization articles – delivering quick, source-linked guidance directly in Slack.
  • 🛠️ The real build story: A behind-the-scenes look at the process: dataset design, accuracy safeguards, query handling, escalation to experts, and the practical challenges of bringing the tool to life.
  • 📈 Impact that actually shows up in development: Fewer cultural bugs, fewer rushed fixes, and smoother collaboration between writers, developers, and localization teams.
  • 🚀 A look at what’s next: How Belka Games plans to expand the assistant’s capabilities – and why this approach is quickly becoming essential for teams operating in multiple markets.

If your studio is serious about creating content that lands well everywhere, this case study is packed with insights you can utilise today – download now!