Is AI transforming your localization efforts, or not in the way you expected?

In this sharp and unfiltered interview, Alexander Bukhonov, Localization Lead at Coffee Stain Publishing, breaks down one of the biggest risks facing game quality today: the rise of unsupervised AI-driven localization.

While LLMs are unlocking speed, automation, and new efficiencies, they’re also introducing a quieter, more dangerous problem: quality that looks acceptable on the surface but erodes player trust over time.

Download to learn more about:

• Why unsupervised AI localization creates hidden quality debt at scale
• How to avoid shipping “AI slop” that players immediately recognise and reject
• Why the biggest localization wins still come from early involvement, not late fixes

If you or your team is exploring AI in localization, or already using it, this is essential reading. Download the full interview to understand how to use AI without compromising quality, and why getting the foundations right matters more than ever.