AI has quite literally been a game changer for the gaming industry. Developers are benefitting from AI technologies before the games are released into markets across the globe, and once games are being played, AI is playing an increasing role in community management and support. This report focusses on the transformative impact of AI on three key functions within game development: Quality Assurance, Localization and Player Community and Support.

Download this report to learn more about:

• The utilisation of AI technologies in game development, from revolutionising processes and enhancing efficiency.
• The evolution and integration of AI through case studies from Europe, North America and APAC.
• The regulations governing AI integration across different regions.

Through comprehensive analysis and case studies, this report explores the ever-evolving landscape of the post-game development cycle, each function's interaction with AI and how it is shaping its present and future trajectories. 

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Evgeny Kolev, Quality Assurance (QA) Manager at SEGA Sofia, he shares his unique insights into the evolving landscape of quality assurance practices.

Download this interview to learn more about:

• The increasing integration of artificial intelligence and automation technologies.
• The significance of effective communication and collaboration between teams.
• The challenges and opportunities ahead as the industry continues to innovate and adapt to changing technological and consumer demands.
  

This interview provides first-hand insights into how those in Quality Assurance are not just adapting to change but staying ahead of the curve to build their voice, bring back actionable change and include their contributions throughout the game development journey.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Katerina Florinskaya, Head of Localization, Strikerz, she shares his unique insights into the evolving landscape of localization practices.

Download this interview to learn more about:

• The potential benefits and limitations of AI, particularly in maintaining the human element crucial for accurate interpretation across cultures.
• The need for quick responses from Localization teams and the challenges and opportunities in areas such as market segmentation.
• The evolving market dynamics in the industry, including potential segmentation and the implications for both lower-cost and premium tiers.

This interview provides first-hand insights into how those in Localization are not just adapting to change but staying ahead of the curve.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. To gain insights into these developments, we interviewed three key personas in the post-game development cycle.

In this exclusive interview Jana Csanyi, Community Management Lead, Pixel Federation, she shares his unique insights into the evolving landscape player community and support practices.

Download this interview to learn more about:

• Trends in Player Community and Support: learn about the evolving demands of players for personalised assistance and the role of AI technologies.
• User Experience: explore how accessibility considerations and innovation intersect in the quest to deliver high-quality gaming experiences.
• Maintaining Work-Life Balance: discover effective strategies for promoting well-being and productivity.

This interview provides first-hand insights into how those in Player Community and Support are not just adapting to change but staying ahead of the curve to build their voice, create actionable change and ultimately enhance every player’s gaming experience.

Present your boss with this customizable letter detailing the reasons why you should attend Game Quality Forum 2025 (24th -26th, June), in Lisbon. Just download the letter template below, edit as needed, and submit! We hope to welcome you there!

Dive into the highlights of the Game Quality Forum 2025 - the ONLY event to bring together Quality Assurance (QA), Localisation and Player Community professionals in one unique forum! 

Read more to discover:

🎮 Event highlights

🎮 The key interactive discussions and takeaways from industry leaders

🎮 Audience Overview

🎮 Testimonials and more!

Download the full report now!

Developments in artificial intelligence (AI) and machine learning (ML) applications in gaming have led to less reliance on manual input, changing the way that games are developed. Studios must now decide when and where it makes the most sense to use AI/ML. They need to consider whether it would be easier and better financially for a human to manually complete a low level and repetitive task, which could result in longer project leads and employee disengagement. Or whether it would be best for AI/ML to do this task, leaving humans more time to focus on tasks which require their input for nuanced decision-making.

As the gaming industry tries to find this “sweet spot” between AI/ML and human input, we provide insights from David King, Director of Technology at Electronic Arts (EA) and Adrian Maroiu, Automation Architect at DICE, about how they balance AI/ML and human input. This commentary will provide exclusive insights to help you achieve maximum value, ROI and employee satisfaction.

Read more to discover:

• What is the ‘sweet spot’ and why is it important?
• The challenges of finding the ‘sweet spot'
• Top approaches to finding the ‘sweet spot’
  

Download the full report here >>>

In today’s always-on, hyper-connected world of online gaming, community safety isn’t optional; it’s essential. At the heart of thriving player ecosystems lies a simple but powerful truth: safe spaces spark engagement, creativity, and trust. In this dynamic safety manual, Carlos Moreno, Strategy & Operations Associate Director, King (Activision Blizzard King), unpacks the real-world challenges and game-changing strategies that define community safety today.

From zero-tolerance toxicity policies to cross-cultural moderation challenges, Carlos shares hard-earned wisdom on what it takes to lead strong, healthy, and inclusive communities in gaming. This isn’t just about banning bad behaviour, it’s a practical guide to reshaping digital culture, empowering moderation teams, and building trust from the ground up. Whether you're on the front lines of community management or shaping studio-wide policy, this manual is your essential companion for creating safer, healthier online spaces.

As the gaming industry continues to evolve, QA professionals are no longer just gatekeepers of quality, they are critical navigators guiding studios with leaner teams, tighter timelines, and the rise of live-service demands. The pressure is real – but so is the potential.

In this new frontier, the most successful QA teams aren't just surviving; they're innovating, automating, and unlocking smarter ways to work. At the heart of this evolution are two trailblazers who are turning limited resources into limitless opportunity – Romain Gauthier, Senior Test Automation Engineer at King, and Charlotte Sibley, Senior Live QA Lead at Creative Assembly, who have spent years charting new territory in game QA. From building frameworks, growing careers, and transforming how studios approach quality, their insights offer a rare look into how lean teams can deliver stellar impact.

Download this case study to learn more about:

• Harness Test Automation as Your Trusted Copilot: Explore proven frameworks and strategies that enhance quality without overburdening your teams.
• Maximise Your Team’s Impact with Smart Resource Management: Learn how to integrate automation in ways that empower, not replace, your QA talent.
• Chart a Course for Long-Term Success in QA: Gain exclusive insights into building dynamic careers and leadership pathways in today’s evolving QA landscape.
  

In an industry that moves at lightning speed, Safe In Our World is the mental health charity fighting to ensure that no one is left behind. This special edition of the Survival Guide series is more than a collection of advice - it’s a mental health toolkit built for the realities of working in games.

Created by a charity dedicated to promoting global mental wellbeing in the industry, this guide combines lived experience with expert insight to shed light on the conversations that matter most. Whether you’re facing burnout, battling imposter syndrome, or simply navigating the pressures of an always-online world, this guide is a reminder: you are not alone.

Download now to learn more about:

🧠 Mental Health is Game Quality: Wellness isn’t a luxury - it’s the foundation of creative, sustainable work in games.

🎤 The Power of Self-Advocacy: Learn how to speak up, set healthy boundaries, and champion better practices for yourself and your team.

🌈 Representation That Resonates: Why games are stronger when built on lived experience, and how to embed true inclusivity into every narrative.

💪 The Ultimate Co-op Mode: Tips for sharing knowledge, preventing burnout, and creating support systems that actually work.

Created by the team at Safe In Our World, this guide is your ally in building a games industry where mental health is understood, supported, and prioritised. Thriving shouldn’t be the exception, it should be the norm.

Download this Survival Guide now and take your first step toward a safer, more sustainable future in games. 💙🕹️

Learn more about Safe In Our World here - www.safeinourworld.org