It Takes a Company: Strengthening Brand Protection Through Cross-Functional Strategy
Counterfeiting continues to evolve - and so do the challenges faced by brand protection leaders. During a recent live polling session with over 66 IP and brand protection professionals at last year's Global IP Exchange USA, some clear trends emerged around where the biggest pressures are coming from, and how organizations are responding.
Download this infographic now for insight into:
- How leaders view counterfeiting as a business-wide challenge
- Where cross-functional collaboration is gaining momentum
- The role of consumer education in preventing counterfeit purchases
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