Day 1
8:00 am - 8:30 am
REGISTRATION & COFFEE
8:30 am - 8:35 am
IQPC WELCOME
8:35 am - 8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
8:45 am - 8:50 am
LIVE POLLS
8:50 am - 9:35 am
PANEL: OWN YOUR WINS - BALANCE IP GENERATED INNOVATION WITH IP PROTECTION
PANEL DISCUSSION
- Identify where GenAI can safely support invention, drafting, search and brand work—and where you need strict human-only or "internal AI only" rules to preserve IP and enforceability.
- Take away practical guardrails: what data must never go into external tools, how to record human vs AI contribution, and contract language for agencies/partners so ownership and liability are clear.
- See how peers are rebalancing patents, trade secrets and contractual rights in line with emerging USPTO/EPO guidance and AI case law, so today's AI-enabled innovations remain defensible assets in 3–5 years.
9:35 am - 10:05 am
PRESENTATION: WIN OVER THE BOARD - TURN IP INTO BOARDROOM VALUE BY SPEAKING THE LANGUAGE OF CEOS, CFOS AND INVESTORS
Keith Walker -
VP, Intellectual property,
Kudelski Group
You understand the value of your IP portfolio, but boards think in growth, risk, capital allocation and return on investment. How can you reframe IP as a business asset, influence investment decisions and communicate value in terms that resonate with CEOs, CFOs and investors?
Grey market products rarely appear online by accident. Whether originating from cargo theft, supply chain diversion or unauthorised distribution, these goods often surface through B2B marketplaces and reseller networks that can be difficult to police through trademark rights alone.
- Learn how peers are using tariff patterns, logistics data and regional marketplace signals (e.g. LatAm platforms, B2B resellers) to trace diversion back to specific leak points in the supply chain.
- Discover how leading brands are rewriting distributor and reseller agreements and pair them with pricing and supply decisions so that commercial pressure closes parallel flows.
- Walk away with a template for a taskforce that joins up legal/IP, brand protection, supply chain and sales, so you can treat grey market as an integrated risk to margin, brand positioning and channel strategy.
No organisation has the resources to investigate every seller, remove every listing or pursue every infringement. As counterfeit networks become more sophisticated and enforcement costs continue to rise, brand protection teams must make difficult decisions about where investment will deliver the greatest business impact. Join your peers to discuss how leading organisations prioritise enforcement, allocate budgets and demonstrate value beyond takedown volumes.
- Compare how organisations decide which threats deserve immediate action and which can wait.
- Explore practical frameworks for prioritising regions, platforms and products based on commercial and consumer risk.
- Share approaches for demonstrating the impact of brand protection investment beyond enforcement statistics.
11:55 am - 12:25 pm
FIRESIDE CHAT: BETTING ON YOUR BRAND – STRENGTHEN YOUR BRAND PROTECTION THROUGH MARKETPLACE PARTNERSHIPS
- Structure mutually beneficial programmes that give platforms a direct financial stake in protecting your brand.
- Apply practical playbooks for handling repeat offenders, grey-market sellers and price-eroding listings across multiple regions.
- Communicate marketplace wins internally so leadership sees platform partnerships as a strategic brand and IP asset, not just a takedown channel.
12:25 pm - 1:10 pm
PANEL: HIT TODAY, GONE TOMORROW - STRENGTHEN BRAND PROTECTION AFTER PRODUCT SUNSET
Products with short commercial lifecycles can disappear from your catalogue long before the counterfeits do. In fast moving sectors, brand protection teams must decide which launches to defend, how hard and for how long without burning their entire budget on yesterday's winners. Brand Protection leaders will share how they prioritise enforcement, sync with product and marketing calendars, and manage the "afterlife" risk of discontinued but still dangerous goods
1:10 pm - 2:10 pm
Lunch
In 2027, brand protection teams are not only fighting counterfeits in courts and marketplaces—they're enlisting their customers as a line of defence. By combining product authentication and education campaigns, they're helping consumers recognise genuine products, report suspicious ones and avoid unsafe goods. Explore how to pair consumer education and enforcement with prevention, so your customers actively help protect your brand, strengthen trust and improve product safety.
- Hear how trademark, brand protection, marketing and customer facing teams are working together to position customers as partners in brand protection, building loyalty while reducing the impact of counterfeit and grey market goods.
- Learn how organisations are using authentication technologies, packaging cues, digital verification tools and in product education to make it easy for customers to check and report authenticity.
- Discover practical approaches to consumer education that turn awareness into action. What you tell customers, where you tell them, and how you encourage them to speak up when something looks wrong.
2:45 pm - 3:15 pm
PRESENTATION: SMALL STACK, BIG WIN - DELIVERING ENTERPRISE-SCALE IP WITH A LEAN TEAM
Michael Doyle -
Chief Intellectual Property Counsel,
ICU Medical
- Practical ways to prioritize work, streamline processes and stretch limited resources so your team spends time on matters that truly move the business.
- Proven approaches to what to outsource and keep in house, from patent drafting and searches to portfolio strategy and stakeholder management.
- Strategies for building a scalable IP function and operating model that supports growth and deal readiness without a matching increase in headcount.
3:15 pm - 3:30 pm
MINI PRESENTATION: BEAT THE HOUSE - USING AI TO REDUCE PATENT COSTS WITHOUT SACRIFICING QUALITY
- See how AI-supported portfolio intelligence can help identify low-value assets earlier, improve filing, continuation and maintenance decisions, and concentrate budget on the IP that matters most.
- Explore how AI can reduce the cost and cycle time of invention disclosures, prior art, Office Action responses, claim charting and portfolio analysis, while keeping attorneys focused on decisions where their judgement adds real value.
- See how connecting portfolio data, workflows and AI execution can reduce manual hand-offs, duplicated work and friction between internal teams, outside counsel and disconnected tools.
3:30 pm - 3:35 pm
LIVE POLLS
1:35 pm - 2:05 pm
PRESENTATION: KEEPING YOUR CARDS CLOSE - NAVIGATING TRADE SECRETS IN THE AGE OF GENAI, SAAS AND ALWAYS ON DATA
GenAI, cloud platforms, SaaS tools and globally connected workforces now hold a huge share of your trade secrets—and they're being accessed and reused across complex digital ecosystems every day. Redefine trade secret governance, identify your most valuable confidential information, harden policies and controls around AI and SaaS, and do it in a way that doesn't choke innovation or collaboration.
- Identify and prioritize your most valuable trade secrets in increasingly digital, data driven environments so you know what truly needs "zero fail" protection.
- Adapt policies and controls to manage risks from GenAI, cloud and SaaS platforms, and distributed workforces without turning security into a blocker for everyday work.
- Apply practical strategies to balance collaboration, innovation and data sharing while protecting critical know how and maintaining competitive advantage.
Having the legal right to enforce doesn't always mean it is the right business decision. Viral backlash, political messaging, parody and creator culture can turn a routine trademark dispute into a reputational headache, forcing IP leaders to weigh the value of enforcement against the potential cost to the brand. Discuss how you make the call between enforcing, monitoring, engaging or walking away – and whether protecting the trademark can mean putting the brand at greater risk.
- Risk-based enforcement strategies that distinguish commercially significant threats from infringements that may be better left alone.
- Managing the reputational fallout when enforcement against creators, parody, protest or political messaging risks generating more attention than the original infringement.
- Aligning legal, brand protection and communications to ensure enforcement decisions protect the wider value and reputation of the brand, not just the trademark itself.
Brand protection teams are under pressure to demonstrate impact, yet takedown volumes rarely tell the full story. As counterfeiters adapt their tactics across marketplaces, regions and supply chains, what does successful enforcement really look like?
- Compare the metrics organizations use to measure the effectiveness of brand protection programmes beyond simple takedown and seizure counts.
- Assess how layered enforcement strategies are being measured to determine which combinations deliver the greatest long-term impact.
- Hear how organizations are using data and intelligence to prioritise investment and demonstrate ROI to senior leadership.
5:50 pm - 6:35 pm
PANEL DISCUSSION: CASHING OUT - INCREASE DEAL VALUE THROUGH BETTER IP DUE DILIGENCE
M&A, funding rounds and IPOs put IP portfolios under intense scrutiny, often surfacing issues that have built up over years of acquisitions, reorganizations and inconsistent portfolio hygiene. Your peers describe deals slowing over messy ownership chains, unclear rights in collaborations, weak trade secret practice and portfolios that aren't clearly tied to products and revenue. We'll discuss what buyers, investors and auditors are really looking for, and how to spot and fix hidden IP risks before they become deal breakers.
- Learn how to get portfolios diligence ready for investment, acquisition or exit.
- Discuss the most common IP red flags uncovered in diligence—unclear ownership, weak trade secret "reasonable measures," and portfolios that don't match the product story.
- Uncover governance practices that improve deal readiness and portfolio value, from regular IP "health checks" and contract templates to playbooks for integrating IP after M&A so problems don't accumulate for the next transaction.
