With clearer authorship guidelines in the EU, the US faces questions about who can be defined as an author and what counts as a truly creative work. Get up to speed with the latest global and US regulatory landscape on protecting originality in the era of AI-assisted creation of code, content and other creative works.
As AI transforms the entire innovation process, it’s no longer enough to talk about AI as a future possibility. This cross-industry, cross-functional panel moves past the theory and hype, highlighting actionable, real-world applications of AI in daily patent operations to elevate your patent function from a support role to a proactive, data-driven engine for business innovation, all while staying ahead of regulatory change.
As counterfeiting and brand abuse become increasingly sophisticated and reactive enforcement grows costly, brand protection leaders are shifting their focus upstream, embedding ‘defence by design’ into every stage of the product and sales lifecycle.
The global ‘ping pong’ of anti-suit and anti-anti-suit injunctions are reshaping cross-border licensing. As courts in the US, Europe & China battle for jurisdiction over SEP disputes, multinational IP leaders must navigate unprecedented legal complexity and higher costs.
(Your chance to speak directly to marketplace representatives)
Online marketplaces have also become key battlegrounds in the fight against counterfeits and IP infringement. The demand for effective collaboration between marketplace operators and brand protection leaders has never been greater. Despite shared interests, current collaboration is hampered by several persistent challenges. Amplifying the need for greater alignment and collaboration for faster and more effective infringement takedowns.
Licensing and cross-licensing have evolved far beyond traditional bilateral deals to become sophisticated tools that unlock new markets, foster collaborative innovation and mitigate litigation risks within increasingly complex patent ecosystems. Mastery of next generation licensing strategies, including effectively managing patent pools, multi-party agreements and layered cross-licensing arrangements will help to position your team as highly competitive and commercially effective by the wider organisation.
Challenges posed by counterfeiting through marketplaces, sophisticated infringement and dramatic shifts in policy in today’s IP landscape demands a whole new approach – collaboration rather than competition.
Forming strategic partnerships with your competitors can significantly leverage collective strengths to influence government & marketplace policy, streamline enforcement and safeguard innovation.
Traditional patent landscaping provides a snapshot, but today’s leading IP teams need foresight. Explore how you can leverage competitive filing data to anticipate rivals’ next moves, identify whitespace opportunities, and shape R&D strategy that aligns with business objectives.
As automation technologies and AI-driven localization tools become standard in global content production, brand guardians face new risks to creative integrity and IP value.
• Discuss the pitfalls and opportunities of embracing automation across your brand, including how to effectively embrace automation for localized brand rollouts.
• Share best practices for implementing safe and effective automation across your brand protection function.
The true value of intellectual property is unlocked when patent and R&D teams work not as separate silos but as integrated partners. Cultivating a high level of trust with technical, R&D teams is imperative to develop strategically valuable patent assets that are aligned with your overall patent and commercialisation strategy.
1. Design Patents & Product Differentiation: Closing the Imitation Gap to Prevent Copycatting
2. Feedback, Fit, and Follow-Through: Making Outside Counsel Work for You
3. Influencer Marketing and Online Reputation: Securing Brands in the Era of Viral Trends