PANEL DISCUSSION
You understand the value of your IP portfolio, but boards think in growth, risk, capital allocation and return on investment. How can you reframe IP as a business asset, influence investment decisions and communicate value in terms that resonate with CEOs, CFOs and investors?
Grey market products rarely appear online by accident. Whether originating from cargo theft, supply chain diversion or unauthorised distribution, these goods often surface through B2B marketplaces and reseller networks that can be difficult to police through trademark rights alone.
No organisation has the resources to investigate every seller, remove every listing or pursue every infringement. As counterfeit networks become more sophisticated and enforcement costs continue to rise, brand protection teams must make difficult decisions about where investment will deliver the greatest business impact. Join your peers to discuss how leading organisations prioritise enforcement, allocate budgets and demonstrate value beyond takedown volumes.