Day 1
8:00 am - 8:30 am
REGISTRATION & COFFEE
8:30 am - 8:35 am
IQPC WELCOME
8:35 am - 8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
Russell Thom -
Partner, European and UK Patent Attorney,
HGF Limited
8:45 am - 8:50 am
LIVE POLLS
8:50 am - 9:35 am
PANEL DISCUSSION: OWN YOUR WINS - BALANCE AI GENERATED INNOVATION WITH IP PROTECTION
Joshua Marcus -
Executive Director, Chief Intellectual Property Counsel,
Insmed Incorporated
Betul Ayranci - Senior Director, Business & Legal Affairs, FOX Sports
AI is now embedded in how organisations invent, draft, search and market but much of what GenAI touches may be difficult to protect or enforce if you don't set clear guardrails. Explore how to are use AI in patent and brand work while still "owning the win".
- Identify where GenAI can safely support invention, drafting, search and brand work; and where you need strict human-only or "internal AI only" rules to preserve IP and enforceability.
- Take away practical guardrails: what data must never go into external tools, how to record human vs AI contribution, and contract language for agencies/partners so ownership and liability are clear.
- See how peers are rebalancing patents, trade secrets and contractual rights in line with emerging USPTO/EPO guidance and AI case law, so today's AI-enabled innovations remain defensible assets in 3–5 years.
9:35 am - 10:05 am
PRESENTATION: WIN OVER THE BOARD - TURN IP INTO BOARDROOM VALUE BY SPEAKING THE LANGUAGE OF CEOS, CFOS AND INVESTORS
Keith Walker -
VP, Intellectual property,
Kudelski Group
You understand the value of your IP portfolio, but boards think in growth, risk, capital allocation and return on investment. How can you reframe IP as a business asset, influence investment decisions and communicate value in terms that resonate with CEOs, CFOs and investors?
No organisation has the resources to investigate every seller, remove every listing or pursue every infringement. As counterfeit networks become more sophisticated and enforcement costs continue to rise, brand protection teams must make difficult decisions about where investment will deliver the greatest business impact. Join your peers to discuss how leading organisations prioritise enforcement, allocate budgets and demonstrate value beyond takedown volumes.
- Compare how organisations decide which threats deserve immediate action and which can wait.
- Explore practical frameworks for prioritising regions, platforms and products based on commercial and consumer risk.
- Share approaches for demonstrating the impact of brand protection investment beyond enforcement statistics.
11:55 am - 12:25 pm
PRESENTATION: KNOW YOUR OPPONENT - BRAND PROTECTION BEYOND THE BASICS
William Mansfield -
Director of IP,
Abro Industries
Counterfeiters are not all playing the same game as your brand protection function. Explore how understanding who is targeting your brand, how their illicit supply chain operates and which enforcement actions disrupt their business can help brand protection teams move beyond activity-based metrics and create greater impact.
- Uncover the different types of counterfeiters and what motivates them
- Learn how to map illicit supply chains and identify where intervention can have the greatest impact
- Discover which actions disrupt counterfeiters, and which create comfortable metrics
- Explore how to build a brand reputation that makes professional counterfeiters think twice
12:25 pm - 12:55 pm
PRESENTATION: BEAT THE ODDS - PRACTICAL TACTICS FOR FIGHTING FAKE ADS AND “FANTASY” LISTINGS
Stephen Lee -
Chief IP Counsel,
Target
12:55 pm - 1:55 pm
Lunch
In 2027, brand protection teams are not only fighting counterfeits in courts and marketplaces, they're enlisting their customers as a line of defence. By combining product authentication and education campaigns, they're helping consumers recognise genuine products, report suspicious ones and avoid unsafe goods. Explore how to pair consumer education and enforcement with prevention, so your customers actively help protect your brand, strengthen trust and improve product safety.
- Hear how trademark, brand protection, marketing and customer facing teams are working together to position customers as partners in brand protection, building loyalty while reducing the impact of counterfeit and grey market goods
- Learn how organisations are using authentication technologies, packaging cues, digital verification tools and in product education to make it easy for customers to check and report authenticity
- Discover practical approaches to consumer education that turn awareness into action. What you tell customers, where you tell them, and how you encourage them to speak up when something looks wrong
2:35 pm - 3:05 pm
PRESENTATION: SMALL STACK, BIG WIN - DELIVERING ENTERPRISE-SCALE IP WITH A LEAN TEAM
Michael Doyle -
Chief Intellectual Property Counsel,
ICU Medical
- Practical ways to prioritize work, streamline processes and stretch limited resources so your team spends time on matters that truly move the business
- Proven approaches to what to outsource and keep in house, from patent drafting and searches to portfolio strategy and stakeholder management
- Strategies for building a scalable IP function and operating model that supports growth and deal readiness without a matching increase in headcount
3:05 pm - 3:20 pm
MINI PRESENTATION: BEAT THE HOUSE - USING AI TO REDUCE PATENT COSTS WITHOUT SACRIFICING QUALITY
Jon Liu -
Founder and CEO,
ArcPrime
- See how AI-supported portfolio intelligence can help identify low-value assets earlier, improve filing, continuation and maintenance decisions, and concentrate budget on the IP that matters most
- Explore how AI can reduce the cost and cycle time of invention disclosures, prior art, Office Action responses, claim charting and portfolio analysis, while keeping attorneys focused on decisions where their judgement adds real value
- See how connecting portfolio data, workflows and AI execution can reduce manual hand-offs, duplicated work and friction between internal teams, outside counsel and disconnected tools
3:20 pm - 3:25 pm
LIVE POLLS
1:25 pm - 1:55 pm
PRESENTATION: KEEPING YOUR CARDS CLOSE - HOW TRADE SECRETS LEAK AND HOW TO PREVENT IT
Neil Yang -
Vice President, IP,
NetEase Games
GenAI, cloud platforms, SaaS tools and globally connected workforces now hold a huge share of your trade secrets. Information is finding new ways of escaping from these systems. And the leak is not always a hacker. Often, it is a capable employee under deadline pressure, a partner with entirely legitimate credentials, or an access grant that outlived the project it was created for. Drawing on recent decisions, including 2026 rulings on AI tools, confidentiality and the evidence courts expect to see.
- Identify where confidential information escapes your organization
- What "reasonable measures" is coming to mean in practice, not just theory
- How to build controls people will follow rather than route around
- Learn where invention capture commonly breaks down, from missing disclosures and unclear ownership to misaligned incentives and over complex forms.
- Explore practical ways to improve collaboration between inventors and IP teams, making it easier and faster for engineers, scientists and product teams to share what they're working on.
- Compare different approaches to using AI as a helper, (not a crutch) to spot promising ideas, triage disclosures and support drafting without handing invention over to the machine.
5:40 pm - 6:25 pm
PANEL DISCUSSION: CASHING OUT - INCREASE DEAL VALUE THROUGH BETTER IP DUE DILIGENCE
Phil Makrogiannis -
VP of Intellectual Property,
Enovis
Diane Gabl Kratz - Director, IP Strategy & Operations, Dolby Laboratories
Russell Thom - Partner, European and UK Patent Attorney, HGF Limited
M&A, funding rounds and IPOs put IP portfolios under intense scrutiny, often surfacing issues that have built up over years of acquisitions, reorganizations and inconsistent portfolio hygiene. Your peers describe deals slowing over messy ownership chains, unclear rights in collaborations, weak trade secret practice and portfolios that aren't clearly tied to products and revenue. We'll discuss what buyers, investors and auditors are really looking for, and how to spot and fix hidden IP risks before they become deal breakers.
- Learn how to get portfolios diligence ready for investment, acquisition or exit.
- Discuss the most common IP red flags uncovered in diligence; unclear ownership, weak trade secret "reasonable measures," and portfolios that don't match the product story.
- Uncover governance practices that improve deal readiness and portfolio value, from regular IP "health checks" and contract templates to playbooks for integrating IP after M&A so problems don't accumulate for the next transaction.
