Day 2
8:00 am - 8:30 am
REGISTRATION & COFFEE
8:30 am - 8:40 am
OPENING REMARKS FROM THE CHAIRPERSON
Russell Thom -
Partner, European and UK Patent Attorney,
HGF Limited
8:40 am - 8:45 am
LIVE POLLS
8:45 am - 9:15 am
PRESENTATION: DON'T LEAVE MONEY ON THE TABLE - TURNING PATENT PORTFOLIOS INTO LICENSING OPPORTUNITIES
Kyle Vallecillo -
Senior IP Counsel,
LG Energy Solution
Are you sitting on valuable IP but are considering turning it into a structured, revenue generating licensing programme? Learn how to identify what's truly licensable in your portfolio and build licensing programmes that generate long term value while supporting the wider business.
- Discover practical ways to find patents and know how with genuine licensing potential, not just theoretical value.
- Learn how to design sustainable, commercially realistic, repeatable licensing models that fit your brand and growth plans.
- Understand how to align licensing activity with business, innovation and portfolio strategy so it's recognized as a core value lever, not a side project.
9:15 am - 9:45 am
PRESENTATION: ROLLING THE DICE ON PATENT TROLLS - LEGAL STRATEGIES IN THE AGE OF PAE THREATS
Ken Seddon -
CEO,
LOT Network
Patent Assertion Entities (PAEs) are reshaping the litigation landscape, turning patent portfolios into powerful weapons against operating companies. As litigation funding grows and new courts such as the Unified Patent Court (UPC) change the economics of enforcement, IP teams need to understand where the biggest risks, and opportunities, are emerging.
- Map the PAE landscape: Understand how the global PAE business is evolving and where operating companies are most exposed.
- Follow the money: Examine the growing role of litigation funding and how it is changing the dynamics, economics and strategies behind patent disputes.
- Know the new playing field: Explore how the Unified Patent Court is influencing NPE litigation in Europe and what this means for global patent defence strategies.
Having the legal right to enforce doesn't always mean it is the right business decision. Viral backlash, political messaging, parody and creator culture can turn a routine trademark dispute into a reputational headache, forcing IP leaders to weigh the value of enforcement against the potential cost to the brand. Discuss how you make the call between enforcing, monitoring, engaging or walking away and whether protecting the trademark can mean putting the brand at greater risk.
- Risk-based enforcement strategies that distinguish commercially significant threats from infringements that may be better left alone.
- Managing the reputational fallout when enforcement against creators, parody, protest or political messaging risks generating more attention than the original infringement.
- Aligning legal, brand protection and communications to ensure enforcement decisions protect the wider value and reputation of the brand, not just the trademark itself.
What do you do when an AI related IP dispute has already landed on your desk? We'll assess how in house teams and their counsel approach real conflicts involving AI. Discern which rights to assert, what evidence to chase and how much your existing AI and trade secret governance helps or hurts your case.
- Know the key evidence to prioritize around models, data and human vs AI contribution once a dispute starts.
- See how today's AI use and trade secret practices can strengthen or weaken your position in an AI driven IP dispute.
12:55 pm - 1:55 pm
LUNCH
How do you protect brand value when grey markets, unauthorized sellers and discount channels blur the line between legitimate resale and harmful diversion? Discuss how premium and aspirational brands are managing price erosion, channel conflict and "always on sale" expectations.
- Differentiate how teams draw the line between healthy resale/discount channels and activity that damages brand positioning or key accounts.
- Practical ways to combine smarter retailer terms with marketplace and pricing analytics to spot harmful diversion early.
- Align legal, sales and marketing to get internal agreement on when to enforce, when to use commercial levers, and when to redesign the channel strategy.
2:30 pm - 2:35 pm
LIVE POLLS
2:35 pm - 3:20 pm
PANEL: KNOW WHAT'S IN YOUR HAND BEFORE YOUR PARTNER - FACILITATE SMARTER COLLABORATIONS WITHOUT COMPROMISING IP OWNERSHIP
Sara Vinarov -
Global Senior IP Counsel,
Ingredion Incorporated
Russell Thom - Partner, European and UK Patent Attorney, HGF Limited
- Learn how organizations ring fence their most valuable patents and trade secrets in joint development projects—and how that approach shifts when the technology may become standard essential.
- Understand how SEP/FRAND obligations reshape what you're willing to contribute into a standard and how you structure downstream licensing.
- See how human–AI co creation, platform deals and fluid partner ecosystems create new ownership and enforceability challenges, with implications for future SEP/FRAND disputes and collaborative IP strategy.
3:20 pm - 3:50 pm
PRESENTATION: KNOW WHAT YOU'VE WON - UNLOCKING VALUE FROM YOUR POST-MERGER IP PORTFOLIO
Sheri Mason -
Assistant GC, Head of Corporate Real Estate and Intellectual Property,
Flagstar Bank
M&A deals don't end at closing. You'll inherit overlapping patent and trademark portfolios, legacy brands that won't die, messy chains of title and inconsistent practices built up over years across multiple entities. What happens to IP portfolios after the merger? We'll discuss how to audit and integrate assets, decide what to keep, cut or rebrand, and put governance in place so the next transaction is smoother than the last.
- Practical approaches to auditing inherited IP after M&A, spotting conflicts, duplication and hidden risks before they become problems in the integrated business.
- How organizations choose what to keep or retire, and how they manage legacy brands and online misuse during and after major rebrands.
- Governance practices, templates and "IP health checks" that help newly merged teams standardize processes, stay diligence ready for the next transaction and show clear value from the combined portfolio
Sheri Mason
Assistant GC, Head of Corporate Real Estate and Intellectual PropertyFlagstar Bank
