Global IP policy is no longer just influencing legal frameworks—it is shaping where organizations innovate, invest and compete. As governments rethink trade relationships, policy and international cooperation, IP leaders are being asked to anticipate policy shifts before they become business risks. Join representatives from the USPTO's Office of Policy and International Affairs alongside senior in-house counsel for an insider's perspective on the developments that will influence global IP strategy in 2027 and beyond.
Are you sitting on valuable IP but are considering turning it into a structured, revenue generating licensing programme? Learn how to identify what's truly licensable in your portfolio and build licensing programmes that generate long term value while supporting the wider business.
Every organization has innovations that never reach the patent team. Whether they're forgotten, poorly documented or never recognised as patentable, the result is the same: lost value. In 2027, IP leaders are combining AI, closer inventor engagement and smarter workflows to surface and capture the ideas that matter most. Consider where invention capture really breaks down and how to fix it without drowning everyone in process.
What do you do when an AI related IP dispute has already landed on your desk? We'll assess how in house teams and their counsel approach real conflicts involving AI. Discern which rights to assert, what evidence to chase and how much your existing AI and trade secret governance helps or hurts your case.
How do you protect brand value when grey markets, unauthorized sellers and discount channels blur the line between legitimate resale and harmful diversion? Discuss how premium and aspirational brands are managing price erosion, channel conflict and "always on sale" expectations.
Counterfeiters are getting smarter and are developing a new front line: impersonation and misinformation. Fake ads, "fantasy" listings, ai generated product images and spoofed brand accounts rarely look like classic counterfeits—but they still erode trust, distort pricing, and confuse consumers. Discover practical, repeatable approaches for tackling impersonation and misinformation as a distinct brand protection problem, not just a subset of takedowns.
M&A deals don't end at closing. You'll inherit overlapping patent and trademark portfolios, legacy brands that won't die, messy chains of title and inconsistent practices built up over years across multiple entities. What happens to IP portfolios after the merger? We'll discuss how to audit and integrate assets, decide what to keep, cut or rebrand, and put governance in place so the next transaction is smoother than the last.