Kari Kammel

Online marketplaces have also become key battlegrounds in the fight against counterfeits and IP infringement. The demand for effective collaboration between marketplace operators and brand protection leaders has never been greater. Despite shared interests, current collaboration is hampered by several persistent challenges. Amplifying the need for greater alignment and collaboration for faster and more effective infringement takedowns.

• Hear directly from marketplace leaders about how they prioritise brand protection, manage takedowns and collaborate with rights holders.

• Learn actionable approaches for connecting with marketplace IP teams, submitting high-quality reports and the benefits of becoming trusted partners.

Counterfeiting thrives not only because of supply chains but also because of consumer demand (both intentional and accidental). This interactive workshop, led from the perspective of the A CAPP Center at Michigan State University, explores how research, education and outreach can be leveraged to better understand and influence consumer engagement in brand protection.

• Examine insights from A CAPP’s research on consumer motivations and counterfeit purchasing behavior.

• Explore case studies of effective (and ineffective) consumer engagement initiatives.

• Identify practical steps for aligning industry, academia, and government efforts to shift consumer attitudes and reduce demand for counterfeits.