Betul Ayranci

IP leadership is undergoing a significant transformation evolving from a tactical, cost-focused operation to an integrated, strategic function fundamental to organisational reputation, growth and innovation. However, many organisations still measure IP value with transactional outputs (eg. patents filed or granted, numbers of counterfeit seizures). This approach often fails to capture the broader, long-term business value IP brings.

• Explore how to best define, quantify and communicate the impact of IP on strategic business outcomes to effectively communicate value of IP to the wider business.
• Hear how both patent and brand protection leaders are motivating their teams to focus on the long-term impacts of protecting IP assets.
• Share and develop custom KPIs to capture both operational outputs and long-term strategic impact within your organisation.