Betul Ayranci

Betul Ayranci

Senior Director, Business & Legal Affairs FOX Sports
Betul Ayranci

A mega-event, sports production and unscripted media lawyer, she is an award-winning, business-minded attorney dual-qualified in California and Istanbul, with 15 years of international experience across the US, Latin America, Europe, Africa and Oceania. As Senior Director of Business & Legal Affairs at FOX Sports, she oversees the legal and business aspects of major sports productions, including the FIFA World Cup, UEFA, NFL, MLB and NCAA, while advising on rights acquisitions and day-to-day production operations. Previously, she led sports media rights acquisitions across Europe, the Middle East and Sub-Saharan Africa from FOX Sports' Amsterdam office and helped drive Acun Medya Global's expansion into eight countries in under two years. She was the youngest lawyer named to the Legal 500 General Counsel Powerlist in 2017 and has served on the LawInSport Advisory Board since 2018. A Fulbright Scholar, published author and international speaker, she has also served as a judge at leading global moot court competitions and is currently a PhD candidate at UC Berkeley Law, researching revenue and compensation in the digital streaming era.

Day 1

8:50 AM PANEL DISCUSSION: OWN YOUR WINS - BALANCE AI GENERATED INNOVATION WITH IP PROTECTION

AI is now embedded in how organisations invent, draft, search and market but much of what GenAI touches may be difficult to protect or enforce if you don't set clear guardrails. Explore how to are use AI in patent and brand work while still "owning the win".


  • Identify where GenAI can safely support invention, drafting, search and brand work; and where you need strict human-only or "internal AI only" rules to preserve IP and enforceability.
  • Take away practical guardrails: what data must never go into external tools, how to record human vs AI contribution, and contract language for agencies/partners so ownership and liability are clear.
  • See how peers are rebalancing patents, trade secrets and contractual rights in line with emerging USPTO/EPO guidance and AI case law, so today's AI-enabled innovations remain defensible assets in 3–5 years.

Check out the incredible speaker line-up to see who will be joining Betul.

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