Jay Kennedy

Online marketplaces have also become key battlegrounds in the fight against counterfeits and IP infringement. The demand for effective collaboration between marketplace operators and brand protection leaders has never been greater. Despite shared interests, current collaboration is hampered by several persistent challenges. Amplifying the need for greater alignment and collaboration for faster and more effective infringement takedowns.

• Hear directly from marketplace leaders about how they prioritise brand protection, manage takedowns and collaborate with rights holders.

• Learn actionable approaches for connecting with marketplace IP teams, submitting high-quality reports and the benefits of becoming trusted partners.

IP leadership is undergoing a significant transformation evolving from a tactical, cost-focused operation to an integrated, strategic function fundamental to organisational reputation, growth and innovation. However, many organisations still measure IP value with transactional outputs (eg. patents filed or granted, numbers of counterfeit seizures). This approach often fails to capture the broader, long-term business value IP brings.

• Explore how to best define, quantify and communicate the impact of IP on strategic business outcomes to effectively communicate value of IP to the wider business.
• Hear how both patent and brand protection leaders are motivating their teams to focus on the long-term impacts of protecting IP assets.
• Share and develop custom KPIs to capture both operational outputs and long-term strategic impact within your organisation.