Al Palladin – at present: Legal Director, Head of
global Brand Protection, Cisco Systems, Inc. Honored to be working with an
outstanding squad of crime-fighters, revenue and margin guardians, and
preventers of malicious activity, protecting the interests of Cisco, and those
of legitimate Channel Partners and Customers. The organization is
geographically diverse by design, spread among many countries on four
continents. It is comprised of investigative teams aligned to Cisco’s sales
regions (the Americas, EMEA and APAC) that support sales and channels +
engineering team responsible for developing and implementing
anti-counterfeiting technology and fielding authenticity requests from around
the world + business controls and data intelligence team that proactively
monitors platforms for threats and trends + fraud and loss prevention =
protecting Cisco's IP in hardware and software.
Past: led a team that evolved
Cisco's strategic approach to Entitlement (the granting, transfer and
activation of Use Rights), developing new opportunities through IT Asset
Management and License Compliance. While at Microsoft: Al was the first manager
of the global Anti-Piracy program for Worldwide Operations. He created and led
a team responsible for the R&D and implementation of new
anti-counterfeiting features for Microsoft’s products. These innovations have
shipped in billions of copies and have helped the company protect hundreds of
millions of dollars’ worth of sales. Al later took on a global strategy and
policy role for License Compliance; he introduced a new approach to license
compliance (via Software Asset Management) & certifiable partner program
competency, which currently drives more than $4B annually.
Check out the incredible speaker line-up to see who will be joining Alexey.
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