Jennifer Mccarthy

Director, Global IP & Brand Enforcement Playboy Enterprises

Jennifer McCarthy is Senior IP & Brand Protection Counsel at Playboy, where she leads the company's global trademark and brand protection strategy as a lean, largely one‑person in‑house team. Over the past six years, she has managed and streamlined a legacy portfolio of more than 7,000 trademarks, eliminating duplicative and outdated rights and delivering significant, quantifiable cost savings on renewals and maintenance. She is particularly focused on practical, budget‑conscious approaches to brand protection, leveraging creative strategies, cross‑functional collaboration, and technology (including AI‑enhanced tools) to maximize impact in high‑risk markets while keeping spend under tight control.

Day 1

10:45 AM THINK TANK: HIGH STAKES, SMALL BUDGET - PRIORITISING BRAND PROTECTION WHERE IT MATTERS MOST

No organisation has the resources to investigate every seller, remove every listing or pursue every infringement. As counterfeit networks become more sophisticated and enforcement costs continue to rise, brand protection teams must make difficult decisions about where investment will deliver the greatest business impact. Join your peers to discuss how leading organisations prioritise enforcement, allocate budgets and demonstrate value beyond takedown volumes.

Compare how organisations decide which threats deserve immediate action and which can wait.
Explore practical frameworks for prioritising regions, platforms and products based on commercial and consumer risk.
Share approaches for demonstrating the impact of brand protection investment beyond enforcement statistics.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com