Raelynn is an experienced Assistant General Counsel and In-House Counsel specialising in brand management, intellectual property and complex commercial transactions, with oversight of global portfolios. Her expertise spans commercial contracts, IP licensing and transactions, as well as trademark and copyright enforcement. She has extensive experience drafting and negotiating complex commercial agreements, managing corporate transactions, and advising on regulatory compliance, corporate governance, risk management and dispute resolution. Raelynn is particularly skilled at identifying and resolving complex legal challenges while serving as a trusted legal resource for a diverse range of operational stakeholders. Her experience includes working with highly regulated industries and advising Fortune 50, 100 and 500 companies, combining strong analytical and research skills with a highly collaborative, client-focused approach. Raelynn's passion for intellectual property began at Louis Vuitton North America, where she worked as a legal intern within the IP department and developed a strong foundation in IP law and counterfeit enforcement. Since then, she has built a career as a transactional IP lawyer, bringing together deep IP knowledge, commercial judgment and a strong commitment to helping businesses navigate complex legal and commercial challenges.
Day 1
2:10 PM THINK TANK: PROTECT AND LEVERAGE YOUR MOST VALUABLE CARDS - CREATE AN EDUCATION PROGRAM THAT TURNS CONSUMERS INTO ANTI COUNTERFEIT AGENTS
In 2027, brand protection teams are not only fighting counterfeits in courts and marketplaces—they're enlisting their customers as a line of defence. By combining product authentication and education campaigns, they're helping consumers recognise genuine products, report suspicious ones and avoid unsafe goods. Explore how to pair consumer education and enforcement with prevention, so your customers actively help protect your brand, strengthen trust and improve product safety.
- Hear how trademark, brand protection, marketing and customer facing teams are working together to position customers as partners in brand protection, building loyalty while reducing the impact of counterfeit and grey market goods.
- Learn how organisations are using authentication technologies, packaging cues, digital verification tools and in product education to make it easy for customers to check and report authenticity.
- Discover practical approaches to consumer education that turn awareness into action. What you tell customers, where you tell them, and how you encourage them to speak up when something looks wrong.
Check out the incredible speaker line-up to see who will be joining Raelynn M..
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