Senior Trademark Specialist, IP Entertainment Arts
Tracy Cooke is a 13+ years experienced trademark paralegal, including
tenures with $1B+ brands such as Tempur-Pedic, Amazon Web Services, Twitch, and
currently Electronic Arts. She is an active member in the trademark community
and is a co-chair for INTA’s 2019 Trademark Administrators and Practitioners
conference in Berlin, Germany. Tracy began her career by leveraging her
science, marketing, and business background to help build a global brand in the
ever growing digital marketing space. From there, she transitioned into a
legal role to help establish the first in-house legal department at
Tempur-Pedic. As Electronic Arts’ Sr. Trademark Specialist, she applies
her passions for marketing, video games, and tech to the management of the
rapidly-growing company’s global trademark portfolio and clearance
Check out the incredible speaker line-up to see who will be joining Tracy.
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