William Mansfield

Director of Intellectual Property Emergent IP Consulting

William Mansfield is an attorney specializing in brand protection and anti-counterfeiting, with a particular focus on preventing and combating counterfeit goods in emerging markets. His approach is strongly business-oriented, developing practical solutions that go beyond traditional legal strategies, with a particular focus on protecting non-luxury physical goods. In his current role, he has travelled to more than 55 countries, working closely with local distributors, attorneys and investigators to develop tailored solutions to the unique challenges of each market. His international experience has given him a deep understanding of the operational, commercial and enforcement complexities involved in protecting brands across emerging economies. Beyond his professional work, he has been involved in the anti-human trafficking movement for more than a decade. He is also exploring ways to apply the lessons and expertise gained through two decades in brand protection to help strengthen and secure medical supply chains in the developing world.