William Mansfield

Director of IP Abro Industries

William Mansfield is an attorney specializing in brand protection and anti-counterfeiting, with a particular focus on preventing and combating counterfeit goods in emerging markets. His approach is strongly business-oriented, developing practical solutions that go beyond traditional legal strategies, with a particular focus on protecting non-luxury physical goods. In his current role, he has travelled to more than 55 countries, working closely with local distributors, attorneys and investigators to develop tailored solutions to the unique challenges of each market. His international experience has given him a deep understanding of the operational, commercial and enforcement complexities involved in protecting brands across emerging economies. Beyond his professional work, he has been involved in the anti-human trafficking movement for more than a decade. He is also exploring ways to apply the lessons and expertise gained through two decades in brand protection to help strengthen and secure medical supply chains in the developing world.

Day 1

11:55 AM PRESENTATION: KNOW YOUR OPPONENT - BRAND PROTECTION BEYOND THE BASICS

Counterfeiters are not all playing the same game as your brand protection function. Explore how understanding who is targeting your brand, how their illicit supply chain operates and which enforcement actions disrupt their business can help brand protection teams move beyond activity-based metrics and create greater impact.

Uncover the different types of counterfeiters and what motivates them
Learn how to map illicit supply chains and identify where intervention can have the greatest impact
Discover which actions disrupt counterfeiters, and which create comfortable metrics
Explore how to build a brand reputation that makes professional counterfeiters think twice

5:05 PM INTERACTIVE WORKSHOP: THE BELLAGIO HEIST TRIAL - CAN YOU PROVE THE IP WAS STOLEN BEFORE THE JURY CHECKS OUT?

In this fast paced mock trial, you'll step into the middle of a high stakes IP "heist" at a fictional tech company, Bellagio Devices.

A star engineer has joined a rival with suspiciously similar products in market, after years of access to patents, trade secrets, data and GenAI enabled tools. Was this a clear case of IP theft or did weak governance, vague trade secret programmes and sloppy offboarding make it impossible to prove?

Attendees will take on the roles of plaintiff, defendant and jury as they work through evidence, policies and contracts to decide what was protectable, whether "reasonable measures" were in place, and who should win. The session turns courtroom drama into a practical stress test of your own IP, trade secret and AI governance playbooks before you face a real judge.

Check out the incredible speaker line-up to see who will be joining William.

Download The Latest Agenda

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London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
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