Reports & Insights

Player acquisition, engagement, and retention remain at the heart of live service success.

The Live Service Gaming Summit is the only independently led, intimate, and closed‑door event dedicated exclusively to live service gaming. Designed for senior studio leaders, the agenda focuses on what truly moves the needle, from game design and live operations to performance optimisation and monetisation strategy.

This September, the live service gaming community comes together once again in London, uniting leaders from studios including Plarium, Gameloft, Avalanche Studios Group, Tencent Games, Rovio Entertainment, Wargaming, and more to share practical insights and real‑world strategies shaping today’s most successful live service games.

What's in store? Get your copy of the 2026 event agenda now  >>>

Our free industry report explores the key trends shaping 2025, including leading monetisation strategies, IP collaboration opportunities, and performance optimisation insights, plus how games such as Brawl Stars, Destiny 2, and Payday 3 are defining the future of live service gaming.

Discover the 9 most common pitfalls that undermine the long-term success of live service games. Learn from industry insights on player fatigue, rising costs, and technical challenges, and what studios must do to stay competitive. This report is brought to you in partnership with igda

Live service games now represent more than 50% of the gaming industry. While developers are increasingly drawn to this lucrative space, navigating its relatively early evolution presents challenges. Success stories like EA's highlight the potential, but the risk of overlooking careful strategy looms large in a competitive landscape. With case studies from Fortnite, Helldivers 2, Diablo IV, and more - explore essential post-launch strategies that can lead to success for your live service games.

IP: The Not-So-Secret Weapon for Growth in Live Service Gaming. With the live service gaming market set to reach $18.7B by 2030, IP partnerships are becoming essential for standing out. This free playbook is your level-by-level guide to building successful IP collaborations that drive engagement and growth.