Adam Phillips

Developer Relations Lead, UK & Ireland Xsolla

Adam Phillips is a Business Development Manager at Xsolla. Based in London, United Kingdom, Adam has been driving strategic development and marketing solutions for game developers and publishers worldwide since June 2024.

He brings over 13 years of experience from Square Enix, where he most recently served as Head of Influencer Strategy and Director of Global Influencer Relations. In this role, he established and led a high-performing team across North America, Europe, the Middle East, and Africa, modernising the company’s approach to influencer marketing and spearheading global campaigns for high-profile AAA titles including Final Fantasy VII Remake, Kingdom of Hearts III, Marvel’s Avengers, and Guardians of the Galaxy.

Prior to that, Adam served as Head of Communications (Global) at Square Enix, where he pioneered innovative communication strategies for major franchise launches and demonstrated influential leadership in navigating the evolving dynamics of the gaming industry.

Adam holds a Bachelor’s degree in Multimedia Technology from the University of Greenwich, London, United Kingdom.