THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

DOWNLOAD THE OFFICIAL AGENDA

Level Up as a Sponsor

Gear Up & Register Now

Francesca Passoni

Product Marketing Manager Paradox Interactive

Francesca is the Product Marketing Manager for Crusader Kings III at Paradox Interactive, where she leads global marketing efforts across PC and consoles. A marketing and communications professional with 10+ years of experience across the games, tech, and events industries, she has held roles in PR, brand coordination, and corporate communications. At Paradox, she fosters collaboration between the development studio and publishing teams, ensuring aligned strategies, always with the community at heart.

Main Day 1 - Tuesday 9th September

5:25 PM Afternoon Plenary Panel Discussion – Crafting the Ultimate Metagame: Aligning Strategy, Monetisation and Player Engagement

In a landscape that relies on player engagement, the importance of the metagame has never been more critical. This session explores how a well-designed meta layer enhances both gameplay and monetisation, while also fostering community. Our experts will dive into strategies such as:

Designing metagame strategies that resonate with production and product teams.
Leveraging in-game events and in-app purchases to create new revenue streams and strengthen community loyalty.
Identifying ways to best assess the market and create a product that both entices new players and caters to the title’s current community.

Check out the incredible speaker line-up to see who will be joining Francesca.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk