THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Ksenia Samersava

Senior Technical Program Manager Microsoft

Main Day 2 - Wednesday 10th September

3:45 PM Afternoon Plenary Panel Discussion – The State of Live Service Gaming: What’s Working, What’s Not, & What’s Next?

Live service gaming, and the gaming industry as a whole, is evolving rapidly. This panel of industry experts will discuss how studios can set their teams up for sustainable success and turn challenges into opportunities via strategies such as:

Pre-emptively assessing potential down falls earlier on in the development stage and directly pre-launch.
Identifying a game’s live service potential to shift existing titles to a live service model or improve upon an existing model that keeps new and old players engaged.
Implementing cross-department communication at the beginning of a game lifecycle given the impact it can have on the success of commercial, monetary, and community-focused outcomes.

Check out the incredible speaker line-up to see who will be joining Ksenia.

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