THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

8-9 SEPTEMBER 2026 | LONDON, UK

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Lee McNeil

Founder and Director Tebex

Lee McNeil founded Tebex over 12 years ago with a mission to help gaming companies monetize through seamless in-game commerce. Under his leadership, Tebex has grown from a solo project into a global platform powering monetization for over 37,000 game stores—including AAA studios and the world’s largest gaming servers like FiveM (GTA V) Hypixel, and Wyncraft (Minecraft). Today, Lee continues to guide Tebex as the gaming industry faces a payment democratization revolution.

Main Day 2 - Wednesday 10th September

11:35 AM Interactive Q&A – Revenue, Retention, and Risk: Hard Questions for Smarter Monetisation in Live Service Games

Join Lee McNeil, Founder and Director at Tebex, for a fast-paced, fully interactive session exploring five critical monetisation questions facing live service studios today. From payment methods and repeat purchases to UGC and D2C strategy, this session invites audience insight and debate. Attendees are encouraged to pre-submit questions, with the option to have your name and company mentioned on stage.

The session will explore:

Balancing payment innovation with performance to improve conversion and reach.
Encouraging repeat purchases through thoughtful design and behavioural incentives.
Navigating D2C trade-offs to protect margins while expanding player engagement.

Check out the incredible speaker line-up to see who will be joining Lee.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk