THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Lee McNeil

Founder and Director Tebex

Lee McNeil founded Tebex over 12 years ago with a mission to help gaming companies monetize through seamless in-game commerce. Under his leadership, Tebex has grown from a solo project into a global platform powering monetization for over 37,000 game stores—including AAA studios and the world’s largest gaming servers like FiveM (GTA V) Hypixel, and Wyncraft (Minecraft). Today, Lee continues to guide Tebex as the gaming industry faces a payment democratization revolution.

Main Day 2 - Wednesday 10th September

11:35 AM Panel Discussion – D2C QuickStart Guide: Proven Strategies to Scale D2C Revenue in 2025

As more studios explore Direct-to-Consumer (D2C) models, the benefits of deeper player engagement, revenue control, and brand ownership are clear – but so are the challenges. This panel, moderated by the Founder and Director of Tebex, Lee McNeil, will examine the biggest hurdles of launching high-converting D2C platforms, as well as:

Assessing the key benefits of offering a D2C channel to players.
Outlining common challenges studios face when building their own infrastructure.
Future-proofing solutions amid evolving player behaviours, platform shifts, and global regulations.

Check out the incredible speaker line-up to see who will be joining Lee.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
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