THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Lily Zhu

Senior Technology Product Manager Tencent

Main Day 2 - Wednesday 10th September

11:00 AM Panel Discussion – Build or Buy?: Making Smart Tech Investments for Live Service Growth

As live service games scale, studios must decide which tools to develop in-house and which to source from third parties. Striking the right balance can impact everything from agility to long-term costs, but making the wrong choice can drain resources or limit flexibility. This panel will dive into how these decisions affect budgets, impact development efficiency, and a studio’s ability to keep up with evolving player needs:

Evaluating the cost-benefit trade-offs of building proprietary tools versus licensing third-party solutions.
Aligning technology choices with long-term studio goals to maintain efficiency and adaptability.
Managing budgets effectively by understanding the hidden costs of in-house development and external dependencies.

Check out the incredible speaker line-up to see who will be joining Lily.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk