THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Louise Roberts

Monetisation Lead Rare Ltd

With a background in selling virtual items across mobile and consoles, Louise Roberts is Monetisation Lead at Rare, currently working on Sea of Thieves. When she isn't selling ships to pirates, she can be found learning Japanese, working on a range of nerdy craft projects, or sword fighting.

Main Day 2 - Wednesday 10th September

11:00 AM Panel Discussion – Planning Ahead in LiveOps: Data-Driven Strategies for Cross-Platform Monetisation

Knowing your audience and what they want in a game is critical, but once you have a great game, how do you best spread the word and boost revenue? Panellists will discuss how to effectively leverage data to refine monetization strategies, optimise player acquisition and retention, and maintain engagement across multiple platforms by:

Assessing player data, feedback, and trends to pre-emptively incorporate in-game features that both entice players and boost revenue.
Leveraging data to create advertising strategies, like hosting in-game events, that attract new players and re-engage former ones.
Incorporating in-game ads that enhance, rather than disrupt, gameplay and utilising A/B testing to improve and inform those strategies.

Check out the incredible speaker line-up to see who will be joining Louise.

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