THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Louise Roberts

Monetisation Lead Rare Ltd

With a background in selling virtual items across mobile and consoles, Louise Roberts is Monetisation Lead at Rare, currently working on Sea of Thieves. When she isn't selling ships to pirates, she can be found learning Japanese, working on a range of nerdy craft projects, or sword fighting.

Main Day 2 - Wednesday 10th September

11:00 AM Panel Discussion – Monetising in the Moment: Rethinking Live Service for a New Generation of Players

As younger audiences shift towards platforms like Roblox and FIFA, studios must rethink how they define and deliver live service experiences. This session explores the urgency of capturing player value within seconds, the cultural shift in monetisation expectations, and how to empower monetisation teams without stigma. Learn why players—not studios—now decide what live service means, and how that impacts content, cadence, and revenue strategy.

Grabbing player attention and value within the first 10 seconds to maximise monetisation potential.
Adapting monetisation strategies to reflect generational shifts and platform preferences.
Empowering teams to build monetisation organically and authentically within live service ecosystems.

Check out the incredible speaker line-up to see who will be joining Louise.

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