THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Michael Schade

CEO & Co-Founder ROCKFISH Games

Main Day 2 - Wednesday 10th September

12:10 PM Presentation – Mastering Content Updates: Balancing Free & Paid Expansions in EVERSPACE 2

This talk explores the implementation of lean GaaS methodologies in a single-player AA title, using EVERSPACE 2 as a case study. It covers a clever mix of free and paid DLC to boost long-term engagement, strategic use of Early Access, platform relations, and community building through Twitch and YouTube. Key insights include pricing strategy, wishlist conversion, performance marketing, and revenue breakdowns backed by real KPIs and sales data. Join for a detailed postmortem for studios balancing depth, trust, and visibility without a dedicated live ops team. Learn more about:

Applying a lean GaaS model to single-player games without requiring a live-ops team.
Combining free and paid content to gain attention, drive retention, and maximize revenue.
Optimising pricing strategy and adapt to community feedback.

Check out the incredible speaker line-up to see who will be joining Michael.

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