Michael Schade

Michael Schade

CEO & Co-Founder ROCKFISH Games
Michael Schade

Pre-Event Workshop Day - Monday 8th September

11:30 AM Workshop 2 – From Legacy to Live: What Destiny 2 Teaches Us About Thriving IPs

This workshop examines how legacy IPs can not only survive but thrive as live service games, grounding the conversation in a consumer-driven, expert analysis of Bungie’s Destiny 2. Presented by Michael Schade, CEO of ROCKFISH Games and an unabashed Destiny 2 superfan, this data-driven session brings together the perspectives of a player, an industry watcher, and a studio founder inspired by the lessons learned from Bungie’s blockbuster sci-fi shooter for his own space combat series, EVERSPACE. Dig deeper into:

  • Analysing player-centric design choices that keep legacy IPs relevant in live service ecosystems.
  • Translating lessons from Destiny 2 into actionable strategies for long-term engagement and monetisation.
  • Bridging fan insight with studio leadership to inspire innovation in future game development.

Main Day 2 - Wednesday 10th September

12:10 PM Presentation – A Lean Gaas Approach for Single-Player Games

This talk explores the implementation of lean GaaS methodologies in a single-player AA title, using EVERSPACE 2 as a case study. It covers a clever mix of free and paid DLC to boost long-term engagement, strategic use of Early Access, platform relations, and community building through Twitch and YouTube. Key insights include pricing strategy, wishlist conversion, performance marketing, and revenue breakdowns backed by real KPIs and sales data. Join for a detailed postmortem for studios balancing depth, trust, and visibility without a dedicated live ops team. Learn more about:

  • Applying a lean GaaS model to single-player games without requiring a live-ops team.
  • Combining free and paid content to gain attention, drive retention, and maximize revenue.
  • Optimising pricing strategy and adapt to community feedback.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda