THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Prashant Patil

Art Director Look North World

Prashant Patil is a co-founder and Art Director of Look North World, a leading UGC game studio and publisher building on creator platforms like Fortnite UEFN and Curseforge. Before Look North World, Prashant held a Concept Director role at Electronic Arts working on the Battlefield franchise. He oversaw all concept and 2D work for the studio while building an internal team of artists and managing external art partners. Currently at LNW, Prashant works closely with notable IP and clients, including Gundam, TMNT, Power Rangers, and Amazon/Twitch.

Main Day 1 - Tuesday 9th September

11:35 AM Panel Discussion – The Art of Live Games: Leveraging Technology to Create an Ever-Evolving Visual Identity

Creating a distinct and consistent visual identity is essential for a successful LiveOps game. Panellists will outline their best practice and strategies for establishing a memorable visual art identity, maintaining aesthetic consistency, and achieving clarity that satisfies players by:

Establishing a visual hierarchy to enhance the player experience and visual satisfaction.
Utilising automated tools and AI to streamline content production, while making the most of your talented team and managing player feedback.
Managing budgets effectively to deliver quality visuals without compromising on impact.

Check out the incredible speaker line-up to see who will be joining Prashant.

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Telephone: 44 (0) 207 368 9300
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