THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Rachele Doimo

Art Director Square Enix

Rachele Doimo is an experienced Art Director with over two decades in the video game industry. She currently oversees the art direction for all External Studios at Square Enix West, playing a strategic role in shaping the visual identity and production pipelines of high-profile games. Her portfolio includes acclaimed titles such as GTA V, Red Dead Redemption 2, Life is Strange, and many more across a range of genres and platforms. Rachele regularly speaks at industry events and conferences, sharing insights on art direction, production, and the future of creative workflows. She is also actively researching the use of generative AI in game development, focusing on streamlining workflows and expanding artistic possibilities.

Main Day 1 - Tuesday 9th September

11:35 AM Panel Discussion – The Art of Live Games: Leveraging Technology to Create an Ever-Evolving Visual Identity

Creating a distinct and consistent visual identity is essential for a successful LiveOps game. Panellists will outline their best practice and strategies for establishing a memorable visual art identity, maintaining aesthetic consistency, and achieving clarity that satisfies players by:

Establishing a visual hierarchy to enhance the player experience and visual satisfaction.
Utilising automated tools and AI to streamline content production, while making the most of your talented team and managing player feedback.
Managing budgets effectively to deliver quality visuals without compromising on impact.

Check out the incredible speaker line-up to see who will be joining Rachele.

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