Simon Stokes

Simon Stokes

Head of Data and Strategy Keywords Studios
Simon Stokes

Main Day 1 - Tuesday 9th September

12:45 PM Presentation – S.H.I.F.T. Your Mindset: AI Supports Engaging Player Connections

In gaming, AI is often framed as a tool for efficiency, but at Keywords Studios, we see it as a force for transformation. Join Rakesh Mistry and Simon Stokes as they explore how AI is reshaping the player journey, from smarter support to deeper community insights. This session dives into:

  • How context-aware AI reduces churn and boosts retention.
  • Why support is evolving into a launchpad for fandom.
  • How new tech is redefining engagement across live services.

Plus, be the first to hear exclusive announcements from Keywords Studios that signal the future of AI-powered player experiences.


Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda