THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Steve Wilson

Industry Expert Industry Expert

Steve ‘Shed’ Wilson is a Creative Events Director with 16+ years in the video games industry, blending strategic vision with a deep passion for community engagement. Formerly Director of Events and Live Streaming at Splash Damage, Creative Director of Minecon, and Head of Video & Live Production at Jagex, he’s led over 60 high-impact events - from fan conventions and esports tournaments to press launches and community activations - building global audiences through immersive, story-driven experiences that engage and grow communities.

Main Day 1 - Tuesday 9th September

4:45 PM Presentation – Keeping Players in the Loop: Live Events and Streams as Engagement Engines

Connecting with players goes far beyond the game itself. Events, whether on the show floor or broadcast to millions online, are powerful tools to inform, engage, and grow communities. In this fireside chat, Adam Phillips from Xsolla sits down with industry veteran Steve Wilson to share hard-earned lessons from years of running live streams and large-scale physical events. Together, they’ll dive into:

Leveraging live events and streams to strengthen player relationships, beyond classic marketing.
Outlining practical and proven tactics.
Detailing and behind-the-scenes stories to help you maximize the impact of your next event.

Check out the incredible speaker line-up to see who will be joining Steve.

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