THE WORLD'S LEADING EVENT ON LIVE SERVICE GAMING

9 - 10 SEPTEMBER 2025 | NOVOTEL LONDON WEST, UK

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Zorbey Canturk

Associate Product Director King

Zorbey Canturk is an Associate Product Director at Candy Crush Saga, leading the meta layer with a mix of sharp systems thinking and player-first design. He’s shipped features and scaled live ops across Call of Duty, Hearthstone, and Farm Heroes Saga—backed by a deep foundation in data science and strategy from six years at NBCUniversal Comcast.

Main Day 1 - Tuesday 9th September

5:25 PM Afternoon Plenary Panel Discussion – Crafting the Ultimate Metagame: Aligning Strategy, Monetisation and Player Engagement

In a landscape that relies on player engagement, the importance of the metagame has never been more critical. This session explores how a well-designed meta layer enhances both gameplay and monetisation, while also fostering community. Our experts will dive into strategies such as:

Designing metagame strategies that resonate with production and product teams.
Leveraging in-game events and in-app purchases to create new revenue streams and strengthen community loyalty.
Identifying ways to best assess the market and create a product that both entices new players and caters to the title’s current community.

Check out the incredible speaker line-up to see who will be joining Zorbey.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk