Zorbey Canturk

Associate Product Director King

Zorbey Canturk is an Associate Product Director at Candy Crush Saga, leading the meta layer with a mix of sharp systems thinking and player-first design. He’s shipped features and scaled live ops across Call of Duty, Hearthstone, and Farm Heroes Saga—backed by a deep foundation in data science and strategy from six years at NBCUniversal Comcast.

Main Day 1 - Tuesday 9th September

5:25 PM Afternoon Plenary Panel Discussion – Crafting the Ultimate Metagame: Aligning Strategy, Monetisation and Player Engagement

In a landscape that relies on player engagement, the importance of the metagame has never been more critical. This session explores how a well-designed meta layer enhances both gameplay and monetisation, while also fostering community. Our experts will dive into strategies such as:

  • Designing metagame strategies that resonate with production and product teams.
  • Leveraging in-game events and in-app purchases to create new revenue streams and strengthen community loyalty.
  • Identifying ways to best assess the market and create a product that both entices new players and caters to the title’s current community.

Check out the incredible speaker line-up to see who will be joining Zorbey.

Download The Latest Agenda