COMMERCIALISING ASIA'S MOBILE GAMING INDUSTRY 

18 - 19 February, 2020 | Holiday Inn Singapore Atrium, Singapore

Conference Day Two – Thursday, 19 February 2020

8:00 am - 8:50 am Morning Refreshment and Registration

8:50 am - 9:00 am Opening Remarks from the Chairperson

9:10 am - 9:40 am Creating a Winning User Acquisition Strategy

Mervyn Lau - CEO, Tokigames
With tournaments prizes in millions, gamers have become a rare resource, and user acquisition plays a vital role in any mobile marketing strategy. As the need for discoverability in the App and Google Play stores increases, the business of generating a user base for new games has erupted. Find out what is the best creative to acquire high-value users to your mobile games.
 
  • Create an Immersive Message to Attract Gen Z Audiences
  • App Store Optimization Cheat Sheet for Mobile Gaming
  • Mobile Gaming Market 2020 – Future Trends and Growth
  • The State of User Acquisition for Mobile Games
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Mervyn Lau

CEO
Tokigames

9:40 am - 10:10 am Using Advanced Big Data Analytics as a Gateways to a Holistic User Acquisition

David Bui - Data Science and Analytics Solutions, Bandai Namco Entertainment
With millions of apps available on Google Play, a big challenge for developers is to increase the visibility of an app so it stands out in a sea of competitors.  Searching by keyword is the first step people take to find an app, and so improving the ranking of an app is a good way to draw more visibility. The higher the ranking, the higher up it appears in response to a keyword search.
 
·         How app developers are gaming Google Play to boost their rankings
·         Whatever way you care to slice it – number of active apps, number of downloads, time spent, revenue generated – what does your data tells you?
·         Re-imagining an ecosystem with cross-promotion network strategies
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David Bui

Data Science and Analytics Solutions
Bandai Namco Entertainment

10:10 am - 10:40 am Morning Tea Break


11:10 am - 11:40 am In-App Strategies to Garner Higher Click-Through Rate

Florent Vallauri - Senior Managing Director Southeast Asia Pacific, Gameloft
When it comes to mobile devices, mobile users tend to click more hastily than desktop users. So, their goal is to create games that people want to download and engage frequently. It’s time for brands to stop ignoring the mobile gaming market. 
 
  • Scale Your Game and Player Base with Ads
  • Get the right information to the right people at the right time
  • Using ‘video games’ to ‘enhance learning’
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Florent Vallauri

Senior Managing Director Southeast Asia Pacific
Gameloft

11:10 am - 11:40 am Entertainment and Beyond: Key Strategies for Successful Games

Langer Lee - Director, Corporate Planning & Strategy, XFLAG Studio, mixi, inc.
When trying to be successful in games, it is important to have a purpose beyond entertainment. Monster Strike, a worldwide top grossing mobile game, is more than just a game - it is an entertainment institution with a diverse media mix strategy. Langer Lee, Director of Corporate Planning & Strategy at mixi, will share their key strategies for success and how developers can adopt them. 
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Langer Lee

Director, Corporate Planning & Strategy
XFLAG Studio, mixi, inc.

11:40 am - 12:40 pm Networking Lunch Break

Arena of Valor, a multiplayer online battle arena game has chosen as a demonstration sport at the Asian Games 2018 held in Jakarta and Palembang, Indonesia. The region's youthful population is already the world's fastest-growing esports market, with PC and mobile games revenues hitting US$2.2 billion in 2017, a number projected to double by 2021, according to research by Niko Partners. Will this be an official medal sport at the next Asian Games in 2022?
 
  • Positive implications of having Arena of Valor as mobile esports at the Asian Games
  • What publisher and developers can do to stay beyond the Asian Games
  • Expanding the ecosystem with further language localisation for the region
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Ratna Irsana

Director, Media and Public Relations
Indonesia Asian Games Organizing Committee (INASGOC)

1:10 pm - 1:40 pm How Mobile Gaming Can Unlock Esports for a Casual Audience

Taro Araya - CEO, Goama
As Esports growing in popularity, mobile esports is a small but rising segment that has less recognition. With Hearthstone and Clash Royale tournament as rare exceptions, mobile games have been unable to gain standing to match their console cousins. With mobile fighting game, Power Rangers and League of Legends, is on the forefront of a major shift in how mobile esports perceived.
 
·         The evolution of esports - Redefining the difference between a desktop and mobile game
·         Creating a platform to engage multiple generation
·         Explore synergies, build joint understanding and set a platform for future engagement
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Taro Araya

CEO
Goama

2:10 pm - 2:50 pm Afternoon Tea Break

2:10 pm - 2:40 pm Mobile VR and AR Gaming

Newzoo said that immersion is a key reason why many consumers love engaging with gaming. In addition, AR and VR alike can make game experiences even more compelling and interactive, in ways that were—until now—impossible. VR in particular brings gamers one-step closer to the immersion.
·         Mobile dominates AR ecosystem
·         The Key to Understanding, Quantifying, and Reaching the New Era of Game Enthusiasts
·         The AR gaming mobility paradox: gamers reject mobile phones but embrace mobility

2:40 pm - 3:10 pm Next Generation on Cloud Gaming

Taewon Yun - General Manager - Global Publishing, Super Evil Megacorp
Most industries are shifting to a service model. For entertainment, the same pattern emerged as advances in bandwidth and technology allowed. First, it was music, then it was movies/TV, and now it is games. The advantages for companies (and users) of services models are just too great to ignore.
·         Game-On-Demand is an emerging trend to take advantage of cloud computing
·         Mobile Cloud gaming as a promising form of Gaming as a Service
·         Mobile cloud video gaming
·         Framework to implement next generation mobile cloud gaming system
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Taewon Yun

General Manager - Global Publishing
Super Evil Megacorp

3:10 pm - 3:20 pm Closing Remarks from Chairperson & Close of Conference Day Two