With millions of apps available on Google Play, a big challenge for developers is to increase the visibility of an app so it stands out in a sea of competitors. Searching by keyword is the first step people take to find an app, and so improving the ranking of an app is a good way to draw more visibility. The higher the ranking, the higher up it appears in response to a keyword search.
· How app developers are gaming Google Play to boost their rankings
· Whatever way you care to slice it – number of active apps, number of downloads, time spent, revenue generated – what does your data tells you?
· Re-imagining an ecosystem with cross-promotion network strategies
Data Science and Analytics Solutions
Bandai Namco Entertainment