Why Localisation is important for Mobile Gaming in Southeast Asia
APAC game revenue saw an 8.3% YOY growth from 2017-2018 according to Newzoo with the region accounting for a whopping 49.1 % share of the global market in 2018.
In the mobile gaming market both localisation and quality assurance can determine success or failure. Games should be tested to see if they fit into the region’s aesthetic and gaming culture while also seeing if the local infrastructure is compatible with the level of gameplay offered. But why go to the trouble of localising one game to fit many markets? What are the benefits to doing localisation correctly? And what factors need to be considered? We explain all.
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