Eliette Krakora

Founder and CEO THRIVE Consulting

Eliette Krakora is the Founder and CEO of THRIVE Consulting, known for combining deep analytical insight with strategic foresight to shape winning launch strategies in complex and uncertain environments. She has materially contributed to launch strategies for therapies representing over $100B in commercial value, most of which achieved category leadership. Having lived and worked across North America, Europe, and Asia, Eliette combines deep analytical rigor, customer and competitor insight generation, and strategic foresight to help global and regional design winning launch strategies in complex and evolving environments. She holds a Master’s degree from the Vienna University of Economics and Business and studied at the University of Chicago Booth School of Business. Eliette is based in Los Angeles and continues to work with clients globally.

Pharma Launch Excellence Summit Workshop Day: Monday 1st December

11:00 AM Workshop 2: Navigating the AI Frontier: Scenarios for Launch Excellence in 2035

Reimagining how to launch successfully in the age of AI and robotics.

AI is already reading slides, guiding treatment pathways, and shaping evidence development. But the deeper challenge for launch teams isn’t “What will AI do?” - it’s how to make confident decisions when the future is still unfolding. Learn how scenario planning can turn uncertainty into competitive advantage - and identify the launch success factors that will matter no matter how AI reshapes the industry.

In this hands-on workshop, you’ll apply scenario planning - a method THRIVE has used to shape many multi-billion-dollar global launches - to explore four plausible futures for 2035 and translate future-world insights into clear, no-regret moves for today across Commercial, Medical, Access, Clinical, and Operations.

Leave inspired, equipped, and ready to lead launches with confidence - even when the future is in motion.

“The future belongs to those who can hear it coming.” – David Bowie

Check out the incredible speaker line-up to see who will be joining Eliette.

Download The Latest Agenda

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